Hämeenpuisto as a tourism destination : operational development
Borgenström, Kristiina (2015)
Borgenström, Kristiina
Tampereen ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015112617850
https://urn.fi/URN:NBN:fi:amk-2015112617850
Tiivistelmä
The purpose of this research was to examine Hämeenpuisto as a tourism destination in the framework of UNWTO’s definition of a tourism destination. The objective was to study its capabilities of operating as an independent destination and then give development suggestions on how to make it a successful destination. The aim was to create an interesting development model for Hämeenpuisto that would respond to current issues in Hämeenpuisto and its surrounding environment and to contribute to development of the local businesses and tourism in Tampere.
Tampere City has initiated a development project Minun Tampere 2040, which aims to develop the city master plan by 2040. The aim of the project is to develop Tampere into more attractive city and to improve the absorbing capacity of a growing city. The pur-pose is to create a development plan in co-operation between all the participants, the citizens, students, entrepreneurs as well as the policymakers allowing the citizens to take part in the planning process. As a citizen of Tampere, the initiative for the topic derived from author’s interest on local businesses, city attractiveness and development of tourism in Tampere and the opportunity to innovate in co-operation with the Minun Tampere 2040 project. Hämeenpuisto as a culturally and historically significant area for the citizens of Tampere was a special area of interest to the author and commonly claimed as an area in need of development by citizens and entrepreneurs in researches of the City of Tampere. The potential of Hämeenpuisto as a destination and the growing need of services and businesses by the growing population and increasing tourism in Tampere were acknowledged and considered as key factors for the development plan in this research.
The data for the destination profile was collected through reports, and researches, statustics and a field research conducted in 13.4.2015. The purpose of the field research was to have a comprehensive image of the destination environment and its operations. A list of the operations was collected and visualized in a graph. Based on the field research and reports the destination was analysed with SWOT analysis method and a development model for Hämeenpuisto, inspired by Shopping Tourism and Experience Economy was suggested. Shopping tourism is a growing segment in tourism industry that effects on multiple destinations’ operations and can be used to revitalize less popular destinations. Experience Economy is big part of tourism effecting on consumer behavior and is essential to consider in shopping tourism as well. Considering these two growing tourism segments, a model of a shopping village destination model was suggested.
Tampere City has initiated a development project Minun Tampere 2040, which aims to develop the city master plan by 2040. The aim of the project is to develop Tampere into more attractive city and to improve the absorbing capacity of a growing city. The pur-pose is to create a development plan in co-operation between all the participants, the citizens, students, entrepreneurs as well as the policymakers allowing the citizens to take part in the planning process. As a citizen of Tampere, the initiative for the topic derived from author’s interest on local businesses, city attractiveness and development of tourism in Tampere and the opportunity to innovate in co-operation with the Minun Tampere 2040 project. Hämeenpuisto as a culturally and historically significant area for the citizens of Tampere was a special area of interest to the author and commonly claimed as an area in need of development by citizens and entrepreneurs in researches of the City of Tampere. The potential of Hämeenpuisto as a destination and the growing need of services and businesses by the growing population and increasing tourism in Tampere were acknowledged and considered as key factors for the development plan in this research.
The data for the destination profile was collected through reports, and researches, statustics and a field research conducted in 13.4.2015. The purpose of the field research was to have a comprehensive image of the destination environment and its operations. A list of the operations was collected and visualized in a graph. Based on the field research and reports the destination was analysed with SWOT analysis method and a development model for Hämeenpuisto, inspired by Shopping Tourism and Experience Economy was suggested. Shopping tourism is a growing segment in tourism industry that effects on multiple destinations’ operations and can be used to revitalize less popular destinations. Experience Economy is big part of tourism effecting on consumer behavior and is essential to consider in shopping tourism as well. Considering these two growing tourism segments, a model of a shopping village destination model was suggested.