Marketing campaign for attracting US American travelers to Finland
Viitanen, Meril (2015)
Viitanen, Meril
Tampereen ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015121621138
https://urn.fi/URN:NBN:fi:amk-2015121621138
Tiivistelmä
The purpose of this Bachelor’s thesis was to analyze the desirability of Finland as a destination for US American tourists. Another purpose was to research whether development of the market was required to promote the country as a tourist destination amongst this population.
Data were gathered from various sources and the conclusions drawn from the findings have been used as a basis for a proposed marketing campaign. Whilst the findings suggest that Finland is a relatively popular tourist destination for US Americans, the number of US Americans travelling to the country is considerably smaller than the number of travelers entering the country from other regions.
Furthermore, there was also an apparent lack of knowledge about what Finland can offer to tourists. This indicates that further development of the market is required and could be beneficial to the tourist industry. Also a deeper insight to the US legislation would be necessary.
Data were gathered from various sources and the conclusions drawn from the findings have been used as a basis for a proposed marketing campaign. Whilst the findings suggest that Finland is a relatively popular tourist destination for US Americans, the number of US Americans travelling to the country is considerably smaller than the number of travelers entering the country from other regions.
Furthermore, there was also an apparent lack of knowledge about what Finland can offer to tourists. This indicates that further development of the market is required and could be beneficial to the tourist industry. Also a deeper insight to the US legislation would be necessary.