What is sold by sales personnel? An empirical study on the retail sales environment in Finland
Hagström, Kira (2015)
Hagström, Kira
Yrkeshögskolan Arcada
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201601071084
https://urn.fi/URN:NBN:fi:amk-201601071084
Tiivistelmä
This research was designed to find out whether different kind of technological manufacturers have an impact on the sales of their products in the retail store industry in Finland. This research is significant for any kind of manufacturers of technical appliances and in particular those selling their products in the Finnish retail store industry. Its players range from storeowners to merchandisers and business executives.
The aim of the research was to determine whether the educating and encouraging of salespeople in the retail industry has a difference on what is sold. This research is highly reflected on the consumer buying behavior in Finland as well as consumer brand loyalty, supply chain management and consumer past experiences. In order to find out the main
changes of consumer behavior the author has collected data from a wide range of literature e.g. academic sources and journals that represent the theory part of the research.
According to the research done, interviews were conducted and compiled per oral form.
Finally, the author was able to compare and contrast results of the theory and the empirical findings into a conclusion.
The aim of the research was to determine whether the educating and encouraging of salespeople in the retail industry has a difference on what is sold. This research is highly reflected on the consumer buying behavior in Finland as well as consumer brand loyalty, supply chain management and consumer past experiences. In order to find out the main
changes of consumer behavior the author has collected data from a wide range of literature e.g. academic sources and journals that represent the theory part of the research.
According to the research done, interviews were conducted and compiled per oral form.
Finally, the author was able to compare and contrast results of the theory and the empirical findings into a conclusion.