e-Business in local SMEs in Tampere Region : Case: eYrityspalvelu and Internet marketing-course participants
Rinne, Tuulia (2010)
Rinne, Tuulia
Tampereen ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201003105560
https://urn.fi/URN:NBN:fi:amk-201003105560
Tiivistelmä
ICT has been part of some standard business processes for a long time now. As the SME sector is employing a great proportion of the work force in Tampere Region, the level of automated or rationa-lized processes in the sector appears to be interesting. This research is exploring what e-business actually is and in which level the SMEs in Tampere Region are utilizing e-business solutions. The re-search work started from a need to understand what e-business actually is and to study its current state in Tampere Region, and ended up studying also the motives affecting the e-business adaptation, screening out the development of the past three years, and forecasting the future actions of the sample SMEs.
The report can be divided into two parts: a theoretical part, in which online sources, business publica-tions and print books were used as source material to define and explain the parts of e-business; and a practical part, in which two empirical studies with quantitative results were conducted.
The research is commissioned by the Federation of Finnish Enterprises in Tampere Region and the e-business-survey is a continuation of the federation’s annual researches targeting eYrityspalvelu-project’s customers. This year the sample was widen to include also the participants of an Internet marketing course. The smaller scale survey targeting discussion board users was conducted to sup-port the theoretical part of the Internet marketing. Electronic forms were used in the both surveys and the results were analyzed with Tixel.
The research results show that the level in which the e-business tools are utilized is considerably good among the sample SMEs. The SMEs experience a need for development in numerous factors of business but are timorous with any actions. The economic decline has reduced SMEs’ investment intentions in 2009, as the amount and number of the intended investments were both bigger in 2007 and 2008.
The report can be divided into two parts: a theoretical part, in which online sources, business publica-tions and print books were used as source material to define and explain the parts of e-business; and a practical part, in which two empirical studies with quantitative results were conducted.
The research is commissioned by the Federation of Finnish Enterprises in Tampere Region and the e-business-survey is a continuation of the federation’s annual researches targeting eYrityspalvelu-project’s customers. This year the sample was widen to include also the participants of an Internet marketing course. The smaller scale survey targeting discussion board users was conducted to sup-port the theoretical part of the Internet marketing. Electronic forms were used in the both surveys and the results were analyzed with Tixel.
The research results show that the level in which the e-business tools are utilized is considerably good among the sample SMEs. The SMEs experience a need for development in numerous factors of business but are timorous with any actions. The economic decline has reduced SMEs’ investment intentions in 2009, as the amount and number of the intended investments were both bigger in 2007 and 2008.