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Strategy Implementation Solution for a Medium Sized Company : How to use the C4I framework to implement international business strategy?
HAAGA-HELIA ammattikorkeakoulu
2007
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported
Julkaisun pysyvä osoite on http://urn.fi/URN:NBN:fi:amk-201003185761
Tiivistelmä:
This master’s thesis provides a practical and usable strategy implementation solution for an International SME. Further, this research based thesis ensures the case company has an un-
derstanding of Business Unit level concerns the company is likely to face in the process of its growth in the European Union. This strategy implementation solution allows the case company to effectively build its Strategic Business Unit for the European Union by providing the company with a framework to understand and manage the risks and complexities of conduct
ing business in the European Union.
At the time the strategy implementation solution was being formulated the case company was in the process of setting up an office to build operations in the European Union. This was the first Strategic Business Unit the company was building for this purpose and the concerns highlighted at the time led to the solution being targeted at the Business Unit level. This solution aids the company by clarifying what is strategic and what is tactical, the need to continuously
manage the risks and complexities to ensure they are being effectively managed and the need to coordinate various concerns across the company focused around the Strategic Business Unit for the European Union.
This thesis used the realist research paradigm as the research strategy and case study as the research method. The theoretical framework was derived from military strategic thought. The solution was focused at the Strategic Business Unit level and based on a framework used at the same level in the military for a similar purpose. This solution was customised for the business sector. Further, this thesis used innovative web tools like social media to ensure the
accuracy of the variables within the framework and the value of the solution. This allowed for a more comprehensive understanding of the subject area and a more exact solution for the case company.
The thesis was started on 07.01.2008, when I arrived at the case company offices’ and is due for completion by end of March 2010.
The strategy implementation solution for the Medium Sized Company has been accepted by the case company to provide greater insight into current operations. Other companies in the SME sector have also accepted the value the customised framework can add.
derstanding of Business Unit level concerns the company is likely to face in the process of its growth in the European Union. This strategy implementation solution allows the case company to effectively build its Strategic Business Unit for the European Union by providing the company with a framework to understand and manage the risks and complexities of conduct
ing business in the European Union.
At the time the strategy implementation solution was being formulated the case company was in the process of setting up an office to build operations in the European Union. This was the first Strategic Business Unit the company was building for this purpose and the concerns highlighted at the time led to the solution being targeted at the Business Unit level. This solution aids the company by clarifying what is strategic and what is tactical, the need to continuously
manage the risks and complexities to ensure they are being effectively managed and the need to coordinate various concerns across the company focused around the Strategic Business Unit for the European Union.
This thesis used the realist research paradigm as the research strategy and case study as the research method. The theoretical framework was derived from military strategic thought. The solution was focused at the Strategic Business Unit level and based on a framework used at the same level in the military for a similar purpose. This solution was customised for the business sector. Further, this thesis used innovative web tools like social media to ensure the
accuracy of the variables within the framework and the value of the solution. This allowed for a more comprehensive understanding of the subject area and a more exact solution for the case company.
The thesis was started on 07.01.2008, when I arrived at the case company offices’ and is due for completion by end of March 2010.
The strategy implementation solution for the Medium Sized Company has been accepted by the case company to provide greater insight into current operations. Other companies in the SME sector have also accepted the value the customised framework can add.