Value of video marketing in B2B sales and social media: A case study with video-production company Miaco Cinema OY
Koivula, Vinsentti (2016)
Koivula, Vinsentti
Satakunnan ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605208930
https://urn.fi/URN:NBN:fi:amk-201605208930
Tiivistelmä
The purpose of this thesis was to inspect and present the value of video marketing as a tool, compared to other marketing means. This involved going into theory about B2B sales, content marketing, and methodology.
Using the information and theory found, a holistic case study was built with a Pori based video production company called Miaco Cinema. The case study revolved around a questionnaire, which was made to identify the state of video marketing inside the Satakunta area. This company was chosen, because of personal work experience from 2014 as a marketing manager. Therefore the thesis writer’s own expertise can be used as a means of studying the results, comparing and analyzing them. The questionnaire was sent to 80 Satakunta company executives and an analysis was formed by their answers.
The goal of the thesis was to improve Miaco Cinema as a company, and to give them information how to effectively use B2B strategy and social media in conjunction with their video product to its maximum potential.
Using the information and theory found, a holistic case study was built with a Pori based video production company called Miaco Cinema. The case study revolved around a questionnaire, which was made to identify the state of video marketing inside the Satakunta area. This company was chosen, because of personal work experience from 2014 as a marketing manager. Therefore the thesis writer’s own expertise can be used as a means of studying the results, comparing and analyzing them. The questionnaire was sent to 80 Satakunta company executives and an analysis was formed by their answers.
The goal of the thesis was to improve Miaco Cinema as a company, and to give them information how to effectively use B2B strategy and social media in conjunction with their video product to its maximum potential.