Reverse Logistics as Part of a Product Portfolio. Case: Freight Forwarder.
Savonov, Stanislav (2016)
Savonov, Stanislav
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016052710497
https://urn.fi/URN:NBN:fi:amk-2016052710497
Tiivistelmä
It is essential for every company to follow the market trends and the changing preferences of its customers in order to make necessary changes and adjustments. One of the recent trends is sustainable development, which is supported by the governments around the world as well as by the society, which forces companies to take actions to become more environmentally responsible. It includes becoming more resource efficient, produce less waste and take responsibility for the correct disposal of the products. All these drive the development of reverse logistics, therefore they create a growing demand for reverse logistics services. Thus, companies offering logistics services should satisfy growing demand for reverse logistics.
In this research the case of DSV, the freight forwarding company, will be considered. The research seeks to identify benefits of including reverse logistics in the product portfolio.
For this purpose the new service development process is investigated and appropriate framework for the study is selected. Further, the external and internal conditions for developing reverse logistics as a new service are analysed. Analysis of external conditions includes customer questionnaire, competitors’ offering analysis and research of external environment using STEEP framework. Analysis of internal conditions include in-depth interview with employees and evaluation of DSV’s resources necessary for providing reverse logistics services.
In this research the case of DSV, the freight forwarding company, will be considered. The research seeks to identify benefits of including reverse logistics in the product portfolio.
For this purpose the new service development process is investigated and appropriate framework for the study is selected. Further, the external and internal conditions for developing reverse logistics as a new service are analysed. Analysis of external conditions includes customer questionnaire, competitors’ offering analysis and research of external environment using STEEP framework. Analysis of internal conditions include in-depth interview with employees and evaluation of DSV’s resources necessary for providing reverse logistics services.