Designing an escape room with the Experience Pyramid model
Heikkinen, Outi; Shumeyko, Julia (2016)
Heikkinen, Outi
Shumeyko, Julia
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060211439
https://urn.fi/URN:NBN:fi:amk-2016060211439
Tiivistelmä
The concept of real life room escape, although relatively new, has been constantly gaining popularity and spreading across countries and continents. Despite the ever-growing appeal and widespread appreciation, the phenomenon is highly underresearched.
The authors of this paper, employed at InsideOut Escape Games – the first room escape company of Finland – decided to explore the question of applicability of available experience design tools in the context of room escape. The Experience Pyramid Model, which claims to provide a holistic overview of an experience at all of its stages, was chosen to be analysed in regard to its potential usefulness in the process of designing a real life room escape game.
In order to test the hypothesis that the chosen model is capable of helping produce a memorable and meaningful room escape experience, Project Phoenix – an original game created for InsideOut Escape Games – was developed. The game development process involved exploration of the existing theoretical framework for room escape design, a detailed analysis of the aspects of the Experience Pyramid model, as well as its application in the room escape setting, all of which are discussed in the present paper in detail.
The results of the study support the assumption that an experience design tool like the Experience Pyramid model has potential in assisting the professionals of the room escape industry in creating meaningful experiences for their customers. It is, however, evident that additional research on the topic of using experience design tools in the context of room escape is required in order to test the findings of the present study.
The authors of this paper, employed at InsideOut Escape Games – the first room escape company of Finland – decided to explore the question of applicability of available experience design tools in the context of room escape. The Experience Pyramid Model, which claims to provide a holistic overview of an experience at all of its stages, was chosen to be analysed in regard to its potential usefulness in the process of designing a real life room escape game.
In order to test the hypothesis that the chosen model is capable of helping produce a memorable and meaningful room escape experience, Project Phoenix – an original game created for InsideOut Escape Games – was developed. The game development process involved exploration of the existing theoretical framework for room escape design, a detailed analysis of the aspects of the Experience Pyramid model, as well as its application in the room escape setting, all of which are discussed in the present paper in detail.
The results of the study support the assumption that an experience design tool like the Experience Pyramid model has potential in assisting the professionals of the room escape industry in creating meaningful experiences for their customers. It is, however, evident that additional research on the topic of using experience design tools in the context of room escape is required in order to test the findings of the present study.