Service design for well-being : case Cultural Exercise in the city of Turku
Lounavaara, Mari (2016)
Lounavaara, Mari
Turun ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060211449
https://urn.fi/URN:NBN:fi:amk-2016060211449
Tiivistelmä
This study builds knowledge about the possibilities of service design in well-being promoting services in the Finnish public sector through a service design case and related theory. The case of this study, Cultural Exercise, combines culture, exercise and outdoor recreation into a low-threshold service promoting health and well-being. The commissioner of the thesis and the owner of Cultural Exercise is the Recreation Division of the City of Turku.
The study was conducted mainly with qualitative methods. It aimed at reaching for ideas how to improve the service of Cultural Exercise. Through the use of several service design and research methods the current state of the service and its users were analyzed. In parallel also new improvement ideas were received and co-creationally refined for the service. The ideas concluded in possibilities how to raise awareness and appeal of the service to wider audience as well as how to embed design thinking as part of the working practices of the Recreation Division. The collected ideas were embodied and visualized as service blueprints. The ideas will be utilized as the service development of Cultural Exercise continues in summer 2016.
The study also concluded that added emphasis is needed on the well-being promoting services in today’s society where people’s ill-being is increasing. When effort is placed on the well-being promoting services, the citizens can better support their own health and well-being and gradually the strain on the costly care and rehabilitation will become lighter. Service design absorbs the innovational process of design and its methods as well as the perspective and participation of citizens for whom the services are aimed for. Service design can be seen as well-being promoting activity per se and its possibilities to support the needed development of the public services seem promising.
The study was conducted mainly with qualitative methods. It aimed at reaching for ideas how to improve the service of Cultural Exercise. Through the use of several service design and research methods the current state of the service and its users were analyzed. In parallel also new improvement ideas were received and co-creationally refined for the service. The ideas concluded in possibilities how to raise awareness and appeal of the service to wider audience as well as how to embed design thinking as part of the working practices of the Recreation Division. The collected ideas were embodied and visualized as service blueprints. The ideas will be utilized as the service development of Cultural Exercise continues in summer 2016.
The study also concluded that added emphasis is needed on the well-being promoting services in today’s society where people’s ill-being is increasing. When effort is placed on the well-being promoting services, the citizens can better support their own health and well-being and gradually the strain on the costly care and rehabilitation will become lighter. Service design absorbs the innovational process of design and its methods as well as the perspective and participation of citizens for whom the services are aimed for. Service design can be seen as well-being promoting activity per se and its possibilities to support the needed development of the public services seem promising.