The Influence of Corporate Image on the Attractiveness of Temporary Agency Work
Enberg, Maria (2016)
Enberg, Maria
Saimaan ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016062013252
https://urn.fi/URN:NBN:fi:amk-2016062013252
Tiivistelmä
The purpose of this study was to find out what influences the attractiveness of temporary agency work in Lappeenranta, concerning the VMP Group; one of the leading personnel service agencies in Finland. The target groups of the survey study were current VMP employees and prospective job applicants. The study was carried out by using an online questionnaire.
The hypothesis for the research question, ”What influences the attractiveness of temporary agency work”, was that temporary work agencies tend to have a negative image and reputation in the eyes of prospective employees and per-haps even current ones. This hypothetically should be an influencing factor concerning the attractiveness of temporary agency work.
The results of the study show that corporate image does indeed affect the attractiveness of temporary agency work. The general opinion the employees had on working for a temporary work agency was positive unlike the prospective employees. According to the study there are several subjects that can have a positive effect on the corporate image and thus increase the attractiveness of the company to its prospective job applicants. Future research should focus on the factors of how to actually implement the changes required to increase the company’s corporate image. The study should also be replicated in a later time to see whether the case company has been able to ameliorate their company image by using the findings of this study.
The hypothesis for the research question, ”What influences the attractiveness of temporary agency work”, was that temporary work agencies tend to have a negative image and reputation in the eyes of prospective employees and per-haps even current ones. This hypothetically should be an influencing factor concerning the attractiveness of temporary agency work.
The results of the study show that corporate image does indeed affect the attractiveness of temporary agency work. The general opinion the employees had on working for a temporary work agency was positive unlike the prospective employees. According to the study there are several subjects that can have a positive effect on the corporate image and thus increase the attractiveness of the company to its prospective job applicants. Future research should focus on the factors of how to actually implement the changes required to increase the company’s corporate image. The study should also be replicated in a later time to see whether the case company has been able to ameliorate their company image by using the findings of this study.