Video tutorial making as a business : video tutorials through the lens of photography
Frankó, Róbert (2016)
Frankó, Róbert
Tampereen ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016111816438
https://urn.fi/URN:NBN:fi:amk-2016111816438
Tiivistelmä
As the Internet and online media have become reachable for the vast majority of the developing and developed countries, students have begun to use online teaching methods and online tutorials.
The purpose of this study is to gain a certain level of insight into the basics of teaching, online teaching and tutorials to recognise how they supplement each other. The study also examines the monetary aspects of tutorials and online teaching and how their maintenance can become sustainable. To put tutorials in a context, the field of photography is chosen to simulate what threats and obstacles might occur when creating tutorials.
After researching books, online databases, e-books, studies, and articles, a series of interviews was made to gather information on the tutorial end users’ point of view. Among the interviewees, there was a teacher go also made clear statements on how tutorials influence the teaching methods and how they can be applied.
It was found that tutorials are more complex than just creating a video and posting it online. Elements of online teaching have to be applied while considering a careful planning and execution procedure in order to gain success, followers and - eventually - financial benefits. There are different models to be implemented and - especially in the field of photography - costs have to be taken in consideration efficiently. The vast majority of the interview subjects stated that they use online tutorials daily simply for their fast reachability, simple language and visual guidance. Although purchasing online materials is not amongst their preferences, they claim that online tutorials might - in many cases - teach more effectively than teachers. From the teacher’s interview it was found that teachers tend to use and create their own tutorials as additional materials to their teaching plan.
The findings indicate that online teaching and tutorials are considered a usable source of information and are highly effective while learning a desired profession. Also tutorial makers have to consider analysing the development methods of online teaching in order to not only produce, but also benefit from the invested time and manpower.
The purpose of this study is to gain a certain level of insight into the basics of teaching, online teaching and tutorials to recognise how they supplement each other. The study also examines the monetary aspects of tutorials and online teaching and how their maintenance can become sustainable. To put tutorials in a context, the field of photography is chosen to simulate what threats and obstacles might occur when creating tutorials.
After researching books, online databases, e-books, studies, and articles, a series of interviews was made to gather information on the tutorial end users’ point of view. Among the interviewees, there was a teacher go also made clear statements on how tutorials influence the teaching methods and how they can be applied.
It was found that tutorials are more complex than just creating a video and posting it online. Elements of online teaching have to be applied while considering a careful planning and execution procedure in order to gain success, followers and - eventually - financial benefits. There are different models to be implemented and - especially in the field of photography - costs have to be taken in consideration efficiently. The vast majority of the interview subjects stated that they use online tutorials daily simply for their fast reachability, simple language and visual guidance. Although purchasing online materials is not amongst their preferences, they claim that online tutorials might - in many cases - teach more effectively than teachers. From the teacher’s interview it was found that teachers tend to use and create their own tutorials as additional materials to their teaching plan.
The findings indicate that online teaching and tutorials are considered a usable source of information and are highly effective while learning a desired profession. Also tutorial makers have to consider analysing the development methods of online teaching in order to not only produce, but also benefit from the invested time and manpower.