The impact of counterfeit trade on Multinational Enterprises : Bachelor's Thesis
Singh, Avtar (2016)
Singh, Avtar
Metropolia Ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112417226
https://urn.fi/URN:NBN:fi:amk-2016112417226
Tiivistelmä
This Dissertation will evolve around the impact businesses are encountering by their products being counterfeiting in the international market and how they are overcoming this problem, which will also include the international effect of governmental organisational which are focusing on bringing to an end to these type of trades, whereas will locate as to why customers are willing to purchase these types of products.
Whereas the counterfeit trade has been developing day to day, with increasing number of counterfeit products entering the market, due to the outrages demand of brands infatuated consumers, which are leading counterfeit good to a mainstream need, whether it is peer pressure or to follow the ongoing trend. Consumer’s demand has made this illegal market worth billions over the years. It is still a big problem that multinational companies face in the market today, weather if they are trading locally or on the international market, whereas international effect is made by various organisations and companies to crack down on these type of trades
Whereas the counterfeit trade has been developing day to day, with increasing number of counterfeit products entering the market, due to the outrages demand of brands infatuated consumers, which are leading counterfeit good to a mainstream need, whether it is peer pressure or to follow the ongoing trend. Consumer’s demand has made this illegal market worth billions over the years. It is still a big problem that multinational companies face in the market today, weather if they are trading locally or on the international market, whereas international effect is made by various organisations and companies to crack down on these type of trades