Diary of an entrepreneur in France - The journey of a restaurant business from scratch
Phi Ky Phong, Lise Therese (2016)
Phi Ky Phong, Lise Therese
Satakunnan ammattikorkeakoulu
2016
Creative Commons Attribution-NonCommercial-ShareAlike 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112517519
https://urn.fi/URN:NBN:fi:amk-2016112517519
Tiivistelmä
The thesis is aimed at providing an inside view into establishing and running a start-up culinary business in Paris – the capital of France - from scratch and sharing the empirical lessons that the author finds most valuable for an entrepreneur in the mentioned context. Using diary as a primary data collection tool, the author would like to employ a new approach to the qualitative research method based on her own experiences with her first-handed start-up restaurant.
The thesis follows a timeline structure reflecting the major activities carried out during ten-month progress to bring up a business idea in France. It provides the audience with overall knowledge about setting up a company in a specific sector as well as introduces some prominent traits in business practices of Parisians. The subject of the thesis, a start-up takeaway restaurant named Vietnam Deli located in 18eme (18th arrondissement of Paris), was analyzed in detail from its very first phase as an idea going through several fundamental stages until recently. It is also integrated with the author’s observations and basic research on the local market serving for business purpose as well as personal evaluation on lessons learnt during the establishing and operating process. Some critical lessons that the author considered valuable are also provided in the end of the thesis.
The observational methodology used in this thesis not only helps the author in learning real-world experience but also conveys an empirical approach to entrepreneurship to those who are in quest of business opportunities in France, particularly in the food and beverages sector. The research journey into entrepreneurship of the author has not yet been long enough to come to final conclusion so far but it has gone through a lot of ups and downs in the challenging market context, which may be sufficient to help the audiences gain some insight into running business in multicultural environment.
The thesis follows a timeline structure reflecting the major activities carried out during ten-month progress to bring up a business idea in France. It provides the audience with overall knowledge about setting up a company in a specific sector as well as introduces some prominent traits in business practices of Parisians. The subject of the thesis, a start-up takeaway restaurant named Vietnam Deli located in 18eme (18th arrondissement of Paris), was analyzed in detail from its very first phase as an idea going through several fundamental stages until recently. It is also integrated with the author’s observations and basic research on the local market serving for business purpose as well as personal evaluation on lessons learnt during the establishing and operating process. Some critical lessons that the author considered valuable are also provided in the end of the thesis.
The observational methodology used in this thesis not only helps the author in learning real-world experience but also conveys an empirical approach to entrepreneurship to those who are in quest of business opportunities in France, particularly in the food and beverages sector. The research journey into entrepreneurship of the author has not yet been long enough to come to final conclusion so far but it has gone through a lot of ups and downs in the challenging market context, which may be sufficient to help the audiences gain some insight into running business in multicultural environment.