Expansion of a Lithuanian Textile Manufacturer into the Finnish Market : (Case Study Skinija)
Mohindroo, Shivani (2016)
Mohindroo, Shivani
Yrkeshögskolan Arcada
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016120619266
https://urn.fi/URN:NBN:fi:amk-2016120619266
Tiivistelmä
In Finland there is a great demand in textile and clothing sector but unfortunately local production has been seen declining at fast pace from last few years. Leading to room for exports from other countries. Thus this thesis represents market entry through export for Skinija, a textile and clothing company from Lithuania, in Finland. The main objective of the thesis is to research the source and the target market and thus propose a best entry
mode strategy for Skinija in Finland. It also analysis the competitors and their strategy.To analyze the macro and the micro environment of Finnish textile market PEST and
Porter´s Five forces analysis are made respectively. The methods used are deductive and observational in nature where both qualitative and quantitative research methods are used to support the work undertaken. The data is extracted from books, electronic resources,journals and various articles. The results derived are a mutual benefit to the author and the company Skinija as the report will serve the academic writing need of the author and also will be presented finally to the company´s officials for practical consideration of their future business expansion in Finland. In this research work it is recommended to
expand Skinija´s products in Finnish market at gradual and slow pace. It is implied that there are lot of competitors in the market both locally and globally. Furthermore various distributors, agents and retailors in Finland are also discussed in the work undertaken. All in all the thesis is a summary of the how Skinija a textile company from Lithuania can enter Finnish market efficiently and effectively keeping in mind the micro, macro environment of Finland, its competitors and the big players like retailors, agents and distributors in Finland.
mode strategy for Skinija in Finland. It also analysis the competitors and their strategy.To analyze the macro and the micro environment of Finnish textile market PEST and
Porter´s Five forces analysis are made respectively. The methods used are deductive and observational in nature where both qualitative and quantitative research methods are used to support the work undertaken. The data is extracted from books, electronic resources,journals and various articles. The results derived are a mutual benefit to the author and the company Skinija as the report will serve the academic writing need of the author and also will be presented finally to the company´s officials for practical consideration of their future business expansion in Finland. In this research work it is recommended to
expand Skinija´s products in Finnish market at gradual and slow pace. It is implied that there are lot of competitors in the market both locally and globally. Furthermore various distributors, agents and retailors in Finland are also discussed in the work undertaken. All in all the thesis is a summary of the how Skinija a textile company from Lithuania can enter Finnish market efficiently and effectively keeping in mind the micro, macro environment of Finland, its competitors and the big players like retailors, agents and distributors in Finland.