Helsinki design week tour for ScanAdventures
Merikallio, Minna (2016)
Merikallio, Minna
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016120819548
https://urn.fi/URN:NBN:fi:amk-2016120819548
Tiivistelmä
This is a thesis made by a student from tourism management degree program. The product of this is a description of a service product and the process of designing it for the employer ScanAdventures. The product is an art-themed group trip for 15 participants. The product was designed during spring 2016 and the tour was arranged in September 2016.
The goal of the product was to design a unique tour for the employer ScanAdventures. The product was done as a part of an Erasmus internship, and the process of developing the product took place in ScanAdventures’ office in London. The goal of the product was to be profitable for ScanAdventures and to offer an unforgettable experience of travelling to Finland and exploring Finnish design for ScanAdventures’ clients. One of the goals was also to create a product that can be used again in ScanAdventures’ further business in either implementing it again or using it as a tool of advertising. The outcome of the process was a week-long tour that departed from London. The tour had three different locations in Finland: Helsinki, Jyväskylä and Fiskars. Besides flights, accommodation and transfers the tour also included various attractions and visits to different museums, venues and restaurants.
The theoretical part of this thesis consists of explaining and studying the concept of service design and new service development. The theoretical part introduces and discusses the theo-ries of developing and designing new services and the tools that are used in these processes, such as blueprinting. The outcome of this thesis is a series of blueprints, which visualizes the whole process of making the tour.
The outcome of the project was successful. Both the employer (ScanAdventures) and the client who bought the service were happy with the final outcome. The leader of the group also booked the same tour again for next year, and requested tours to Stockholm as well. The employer got a big client and profitable value from the product.
The goal of this thesis was to study existing knowledge of designing new services, and to use that information to create a guideline of developing a new service product for the client. The product is implemented from the employer’s (ScanAdventures) premises, and it aims to be a useful tool for the tour operator in the future.
The goal of the product was to design a unique tour for the employer ScanAdventures. The product was done as a part of an Erasmus internship, and the process of developing the product took place in ScanAdventures’ office in London. The goal of the product was to be profitable for ScanAdventures and to offer an unforgettable experience of travelling to Finland and exploring Finnish design for ScanAdventures’ clients. One of the goals was also to create a product that can be used again in ScanAdventures’ further business in either implementing it again or using it as a tool of advertising. The outcome of the process was a week-long tour that departed from London. The tour had three different locations in Finland: Helsinki, Jyväskylä and Fiskars. Besides flights, accommodation and transfers the tour also included various attractions and visits to different museums, venues and restaurants.
The theoretical part of this thesis consists of explaining and studying the concept of service design and new service development. The theoretical part introduces and discusses the theo-ries of developing and designing new services and the tools that are used in these processes, such as blueprinting. The outcome of this thesis is a series of blueprints, which visualizes the whole process of making the tour.
The outcome of the project was successful. Both the employer (ScanAdventures) and the client who bought the service were happy with the final outcome. The leader of the group also booked the same tour again for next year, and requested tours to Stockholm as well. The employer got a big client and profitable value from the product.
The goal of this thesis was to study existing knowledge of designing new services, and to use that information to create a guideline of developing a new service product for the client. The product is implemented from the employer’s (ScanAdventures) premises, and it aims to be a useful tool for the tour operator in the future.