"advertising" - Selaus asiasanan mukaan Laurea-ammattikorkeakoulu
Viitteet 1-5 / 5
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Advertising Communication Model
(2020)To measure the effectiveness of an advertising campaign, marketers refer to apply advertising communication models (Fill, 2013). Beside sales, company is seeking for long-term effect by building brand image, brand awareness ... -
An Investigation into Customer Preferences for Online Shopping In South Asia(Pakistan): A Case Study of Daraz.pk
(2020)The purpose of this research study was to investigate changes in customer’s preferences from offline to online grocery shopping in Pakistan. Online grocery shopping is a new way of buying products for household use. ... -
E-Commerce shop and marketing plan for Retro Rebuilds
(2020)This thesis project began with the client's need for an online store and digital marketing strategy to expand its business beyond a third-party platform for web sales. Having their own webstore would allow them to better ... -
Increasing the material management platform usage rate
(2022)The purpose of this thesis was to find ways to increase the customer usage rate of an advertisement material platform, commissioned by Sanoma Media Finland. The goal was to identify the issues with the platform usage and ... -
Visually representing the generation of older consumers as a diverse audience: Towards a multidimensional market segmentation typology
(University of Wales, 2014)Television commercials and advertising often represent the generation of older consumers as eternally youthful, active and rich. Representations of senior citizens as fragile people needing services and products to help ...