Influence of personal factors on choosing outbound trip destinations- a study on Chinese Post-’80 tourists
Li, Xiaojia (2016)
Li, Xiaojia
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016121219911
https://urn.fi/URN:NBN:fi:amk-2016121219911
Tiivistelmä
China as the largest tourists-generating country in Asia, its outbound tourism market has been developing at a remarkable rate. Chinese Post-’80 are becoming main consumer group in Chinese outbound tourism market and their new attitude towards the outbound tourism and the demand for in-depth tours are driving the brand new development of Chinese outbound tourism market. The object of this thesis is to find out how personal factors affect Chinese Post-’80 tourists in choosing outbound trip destinations.
In this thesis, the research background about the importance of tourism industry, Chinese outbound tourism market, Chinese Post-’80, and Nanjing, Jiangsu as one of the biggest outbound tourists-generating regions were introduced. And a detailed analysis on how do those factors: demographic characteristics, social classes, lifestyle, family life cycle and motivations affect Chinese Post-’80’s tourism consumption and vacation decisions were performed by using the literature support.
The empirical part used online questionnaires to collect data from Chinese Post-’80 who resided in Nanjing. The key findings from the research show that Chinese Post-’80 tourists travel abroad for the purpose of self-actualization and relax/escape; European countries are the first choice of destination for more than half of the Chinese Post-’80 tourists. They have high consumption ability due to the high disposable income and their consumption in tourism presents their lifestyle and social classes into two distinctive features.
The bias of the study is mainly due to the limitations of the population studied. But the key findings do have some benefits for tourism industry in segmentation and promotion on this particular consumer group.
In this thesis, the research background about the importance of tourism industry, Chinese outbound tourism market, Chinese Post-’80, and Nanjing, Jiangsu as one of the biggest outbound tourists-generating regions were introduced. And a detailed analysis on how do those factors: demographic characteristics, social classes, lifestyle, family life cycle and motivations affect Chinese Post-’80’s tourism consumption and vacation decisions were performed by using the literature support.
The empirical part used online questionnaires to collect data from Chinese Post-’80 who resided in Nanjing. The key findings from the research show that Chinese Post-’80 tourists travel abroad for the purpose of self-actualization and relax/escape; European countries are the first choice of destination for more than half of the Chinese Post-’80 tourists. They have high consumption ability due to the high disposable income and their consumption in tourism presents their lifestyle and social classes into two distinctive features.
The bias of the study is mainly due to the limitations of the population studied. But the key findings do have some benefits for tourism industry in segmentation and promotion on this particular consumer group.