Partnership and Sponsorship relations in youth mobility projects Case: Recycling Roadshow by Launch Pad Kainuu
Bencsik, Réka (2016)
Bencsik, Réka
Kajaanin ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016121420461
https://urn.fi/URN:NBN:fi:amk-2016121420461
Tiivistelmä
The main purpose of the thesis is to clarify the factors that drive companies or other organiza-tions to support youth mobility projects. Erasmus+ provides a high amount of fund to ensure the growth of youth, however it is not enough to cover all the costs. From this reason it is essential for youth projects to get supported.
The thesis is a descriptive research, meaning that it analyses the facts of sponsorship and part-nership relations between companies on already existing knowledge. It is also an applied study, based on a real case. The case study is used as secondary data source. Qualitative research emerges in the questionnaire, which provides information as the primary data. As the research is based on an observation of an experience it is also defined as empirical research.
The best way to support youth mobility projects is through sponsorship or partnership relations. Although it can seem to be difficult to define the benefits of such project, companies are more interested in supporting youth than it is firstly thought. Companies believe that youth are the fu-ture, which has to be supported and given the most opportunity to develop themselves.
Another reason why companies are interested in youth support is the marketing advantage of brand awareness and strengthened image. Such projects are good potentials for companies to show social responsibility in order to gain good reputation and further corporate communication objectives.
Aside of youth, a well-chosen topic, networking and learning opportunities and other impacts on the area are essential motivational factors of a company to become sponsor or partner of a youth project.
The thesis is a descriptive research, meaning that it analyses the facts of sponsorship and part-nership relations between companies on already existing knowledge. It is also an applied study, based on a real case. The case study is used as secondary data source. Qualitative research emerges in the questionnaire, which provides information as the primary data. As the research is based on an observation of an experience it is also defined as empirical research.
The best way to support youth mobility projects is through sponsorship or partnership relations. Although it can seem to be difficult to define the benefits of such project, companies are more interested in supporting youth than it is firstly thought. Companies believe that youth are the fu-ture, which has to be supported and given the most opportunity to develop themselves.
Another reason why companies are interested in youth support is the marketing advantage of brand awareness and strengthened image. Such projects are good potentials for companies to show social responsibility in order to gain good reputation and further corporate communication objectives.
Aside of youth, a well-chosen topic, networking and learning opportunities and other impacts on the area are essential motivational factors of a company to become sponsor or partner of a youth project.