An insight into a start-up E-business : The case of Beibamboo
Nguyen Ngoc, Thao (2016)
Nguyen Ngoc, Thao
Yrkeshögskolan Arcada
2016
Creative Commons Attribution-NonCommercial-ShareAlike 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016122221426
https://urn.fi/URN:NBN:fi:amk-2016122221426
Tiivistelmä
The purpose of this thesis is to gain practical knowledge and an insight into the electronic business by looking into a case company in Finland – Beibamboo. This company sells organic cotton bamboo clothes for prematurely born babies and babies. Additionally, this thesis also gives the readers a general view into organic baby clothing industry. The theoretical assumptions are compared to the practice to achieve deeper knowledge and understanding. In order to reach the target ob- jective, the definitions and theoretical framework of Porter’s five forces is exam- ined. The case study of Beibamboo is then investigated based on the framework.
The research approach employed in this thesis is mainly deductive, and the re- search method is qualitative interviewing. An interview with the owner of Beibamboo was conducted in order to get the insight of the researched company. After that, the comparison between collected data and theoretical framework was analyzed to learn about how an e-business company operates in Finland.
The results show that there are many challenges to deal with for start-up businesses. For example, the case company is especially challenged by capital requirement and economies of scale as discussed in the threat of new entry (Porter’s five forces).
The research approach employed in this thesis is mainly deductive, and the re- search method is qualitative interviewing. An interview with the owner of Beibamboo was conducted in order to get the insight of the researched company. After that, the comparison between collected data and theoretical framework was analyzed to learn about how an e-business company operates in Finland.
The results show that there are many challenges to deal with for start-up businesses. For example, the case company is especially challenged by capital requirement and economies of scale as discussed in the threat of new entry (Porter’s five forces).