Tourism product development: camp school packages to Tallinn and Åland for Tallink Silja Oy
Tapola, Henriikka (2017)
Tapola, Henriikka
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201702282769
https://urn.fi/URN:NBN:fi:amk-201702282769
Tiivistelmä
This master thesis is a constructive research for developing new camp school travel packages to Tallinn and Åland for the commissioning company Tallink Silja Oy.
Camp schools are current at the moment because the education plan for basic education is focusing a lot on learning in various environments and camp schools can offer that.
The chosen research methods were theme interview and brainstorming. There were five interviews conducted for teachers, who had organized camp schools before. After the interviews were analysed, there were two brainstorming sessions organized with group and conference sales agents at Tallink Silja Oy based on the findings of the interviews. By combining theoretical background, answers of the interviews and ideas from the brainstorming sessions, there were four different camp school packages created.
The developed travel packages were archipelago cruise, hotel package to Åland, day cruise to Tallinn and hotel package to Tallinn. The camp school packages include suggestions
of time table, services and activities both on board and in the destination. The pricing, designing and marketing of the travel packages will be finished later by the production and
marketing departments of Tallink Silja Oy and the aim is to get the camp school travel packages on sale during the spring 2017.
Camp schools are current at the moment because the education plan for basic education is focusing a lot on learning in various environments and camp schools can offer that.
The chosen research methods were theme interview and brainstorming. There were five interviews conducted for teachers, who had organized camp schools before. After the interviews were analysed, there were two brainstorming sessions organized with group and conference sales agents at Tallink Silja Oy based on the findings of the interviews. By combining theoretical background, answers of the interviews and ideas from the brainstorming sessions, there were four different camp school packages created.
The developed travel packages were archipelago cruise, hotel package to Åland, day cruise to Tallinn and hotel package to Tallinn. The camp school packages include suggestions
of time table, services and activities both on board and in the destination. The pricing, designing and marketing of the travel packages will be finished later by the production and
marketing departments of Tallink Silja Oy and the aim is to get the camp school travel packages on sale during the spring 2017.