The suitability of Finnish slow tourism products for the experienced Chinese tourists
Chen, Yingjun (2017)
Chen, Yingjun
Haaga-Helia ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201703032905
https://urn.fi/URN:NBN:fi:amk-201703032905
Tiivistelmä
The aim of this thesis is to research on slow tourism in Finland and the experienced Chinese tourists, in order to find out are Finnish slow tourism products suitable for the experienced Chinese tourists. Slow tourism has been a new trend in the western world for the past years, while it is yet hardly mentioned in China. Finland has its great conditions and advantages to offer slow tourism products. As the amount of incoming Chinese tourists to Finland has been increasing rapidly, it arouses my interest to investigate the Chinese tourists who have had international traveling experiences, are attracted by Finnish slow tourism products.
The theoretical framework is concentrated on discussing tourism, slow tourism, Finnish tourism and Chinese outbound tourism in a nutshell. In general tourism, the human needs, tourism motivators, travel destination and tourism trend will be discussed briefly. The definitions of slow tourism will be introduced in the following part, as well as its features and development. The Finnish tourism and slow tourism in Finland will be analyzed before final discussion of Chinese outbound tourism.
I chose to use both qualitative and quantitative research method to conduct my research. The qualitative research was conducted in the form of qualitative interviews with experts from the industry to gather the valid and reliable information. The quantitative research was conducted in the form of a web-based questionnaire in order to acquire the direct feedbacks from the target group.
The result revealed that the young generation, the Chinese tourists who have abundant outbound travel experiences and the Chinese who resident in western countries have higher potential in choosing slow tourism products. Currently, most of the incoming Chinese tourists to Finland are fascinated by Finnish winter activities, Santa Claus and Aurora lights. They tend to travel with a guided group. The main stream for the next coming 5 years will remain the same. However, the number of individual and family travellers has been growing rapidly, as well as the tourists with sophisticated travel demands. The majorities of the survey respondents showed their interest in Finnish nature and different features of slow tourism.
I developed this thesis idea in Spring 2016, and the thesis was initiated officially in June of 2016 and finished in January of 2017. The whole process took approximately 8 months. For the further research, I would suggest to conduct a survey in a bigger scale and get even respondents at different age range. In the other hand, further sources in other languages should also be referenced.
The theoretical framework is concentrated on discussing tourism, slow tourism, Finnish tourism and Chinese outbound tourism in a nutshell. In general tourism, the human needs, tourism motivators, travel destination and tourism trend will be discussed briefly. The definitions of slow tourism will be introduced in the following part, as well as its features and development. The Finnish tourism and slow tourism in Finland will be analyzed before final discussion of Chinese outbound tourism.
I chose to use both qualitative and quantitative research method to conduct my research. The qualitative research was conducted in the form of qualitative interviews with experts from the industry to gather the valid and reliable information. The quantitative research was conducted in the form of a web-based questionnaire in order to acquire the direct feedbacks from the target group.
The result revealed that the young generation, the Chinese tourists who have abundant outbound travel experiences and the Chinese who resident in western countries have higher potential in choosing slow tourism products. Currently, most of the incoming Chinese tourists to Finland are fascinated by Finnish winter activities, Santa Claus and Aurora lights. They tend to travel with a guided group. The main stream for the next coming 5 years will remain the same. However, the number of individual and family travellers has been growing rapidly, as well as the tourists with sophisticated travel demands. The majorities of the survey respondents showed their interest in Finnish nature and different features of slow tourism.
I developed this thesis idea in Spring 2016, and the thesis was initiated officially in June of 2016 and finished in January of 2017. The whole process took approximately 8 months. For the further research, I would suggest to conduct a survey in a bigger scale and get even respondents at different age range. In the other hand, further sources in other languages should also be referenced.