Molecular mixology. Case: Molecular Days in the Restaurant Bar&Bistro.
Razvozova, Ksenia (2017)
Razvozova, Ksenia
Saimaan ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201704044184
https://urn.fi/URN:NBN:fi:amk-201704044184
Tiivistelmä
Molecular mixology is the way of serving a drink in an unusual shape with unconventional texture by using scientific approach to make drinker’s experience more interesting and to improve drink’s qualities. The purpose of the thesis was to understand the definition of molecular mixology and to investigate how to organise the project connected with molecular cocktails.
The theoretical section of the thesis covers the history of molecular mixology, its main principles and techniques. Likewise, thesis opens theoretical issues about legislation concerning promotion and serving of alcohol beverages. The information for the theoretical part was gathered mainly from different web articles, but also from literature. The empirical section presents the project “Molecular week”, which was carried out in the restaurant Bar&Bistro in December 2016.
The final result of this thesis shows that Finnish people seem to be open for all innovations in bar industry and ready to pay for the new experience, according to the project implemented in Imatra. Moreover, perspectives of this bar study seem to be really optimistic. The analysis of customers’ responses shows that for progressive and developing future of molecular mixology, a restaurant serving molecular cocktails has to be located in a bigger town than Imatra. All in all, the thesis can be applied as a full instruction for implementing an event connected with molecular drinks.
The theoretical section of the thesis covers the history of molecular mixology, its main principles and techniques. Likewise, thesis opens theoretical issues about legislation concerning promotion and serving of alcohol beverages. The information for the theoretical part was gathered mainly from different web articles, but also from literature. The empirical section presents the project “Molecular week”, which was carried out in the restaurant Bar&Bistro in December 2016.
The final result of this thesis shows that Finnish people seem to be open for all innovations in bar industry and ready to pay for the new experience, according to the project implemented in Imatra. Moreover, perspectives of this bar study seem to be really optimistic. The analysis of customers’ responses shows that for progressive and developing future of molecular mixology, a restaurant serving molecular cocktails has to be located in a bigger town than Imatra. All in all, the thesis can be applied as a full instruction for implementing an event connected with molecular drinks.