Social Media Marketing Channels for Kotka-Hamina
Hyder, Aun (2017)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201704245203
https://urn.fi/URN:NBN:fi:amk-201704245203
Tiivistelmä
Thesis is commissioned by Cursor Oy, a regional development company, based in Kotka-Hamina interested in developing its social media marketing plan to market the region. Main objective of thesis is to make Social Media Marketing Plan which can attract IT students and IT experts to the region for study and employment purposes. Another objective of thesis is to highlight living and tourism opportunities in the region to the same target group. Thesis will cover all major factors linked with adapting social media marketing, managing social media channels in addition to calculating ROI occurred on running such channels.
The primary research is based on marketing communication theory and social media marketing communication theory. Writer prepared questions on the basis of these theories those were then asked by interviewing regional development companies based in Sweden and Holland. Hence, writer used qualitative data for making reliable research. Hereafter, the data was collected, examined and utilised for making a solid social media communication plan for Kotka-Hamina Region.
The conclusion discusses three four media channels used by regional development companies and Information technology students and experts: Facebook, Instagram, Twitter and LinkedIn for marketing purposes. It also contains data on how Cursor Oy should use these social media channels efficiently to reach its target groups and to achieve its goal. PRACE chart is the outcome of this study which is prepared on the basis of theory and qualitative research. This chart contains the whole social media strategy for Cursor Oy. Besides, writer also try to find inexpensive tools used in social media so that company spends less and gain more through launching social media channels.
On the basis of primary and secondary research together with the discussion with IT expert, Trofimczuk Darren, marketing plan is designed for the Kotka-Hamina region.
The primary research is based on marketing communication theory and social media marketing communication theory. Writer prepared questions on the basis of these theories those were then asked by interviewing regional development companies based in Sweden and Holland. Hence, writer used qualitative data for making reliable research. Hereafter, the data was collected, examined and utilised for making a solid social media communication plan for Kotka-Hamina Region.
The conclusion discusses three four media channels used by regional development companies and Information technology students and experts: Facebook, Instagram, Twitter and LinkedIn for marketing purposes. It also contains data on how Cursor Oy should use these social media channels efficiently to reach its target groups and to achieve its goal. PRACE chart is the outcome of this study which is prepared on the basis of theory and qualitative research. This chart contains the whole social media strategy for Cursor Oy. Besides, writer also try to find inexpensive tools used in social media so that company spends less and gain more through launching social media channels.
On the basis of primary and secondary research together with the discussion with IT expert, Trofimczuk Darren, marketing plan is designed for the Kotka-Hamina region.