Defining microinteractions: animation in UX
Lomakina, Maria (2017)
Lomakina, Maria
Metropolia Ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201704235150
https://urn.fi/URN:NBN:fi:amk-201704235150
Tiivistelmä
This paper discusses the topic of animation in User Experience design and what motion designers can learn from Disney’s principles for animation. Moreover I will try to recognize when and how motion touches the emotional side of people’s perception and how it can help guiding seamlessly through a digital service. I will also evaluate Disney principles from the perspective of user experience journey.
On a practical side I worked at Telia company helping them in rebranding with designing a new motion language for the application. During this work I tested and saw which principles should be used and what should be avoided when designing digital motion.
On a practical side I worked at Telia company helping them in rebranding with designing a new motion language for the application. During this work I tested and saw which principles should be used and what should be avoided when designing digital motion.