Poshtels - the next accommodation option in Barcelona?
Kanerva, Petra (2017)
Kanerva, Petra
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017052610540
https://urn.fi/URN:NBN:fi:amk-2017052610540
Tiivistelmä
The aim of this thesis is to find out would young Finnish adults choose a poshtel as their next accommodation option in Barcelona, Spain. In addition, the goal is to make the term “poshtel” more familiar to people and find out what are the factors that influence the responders the most when they are choosing their accommodation. The aim was not to generalize the whole Finnish population, but to interview a few people who have already been to Barcelona more than once.
A poshtel is a combination of two words: posh and hostel. Otherwise known as an upscale or luxury hostel – a poshtel combines the style and comfort of a boutique hotel with the price and sensibilities of a hostel. They were one of the biggest travel trends in 2015, and they’re spreading over the world constantly. Besides learning what poshtels are, one also needs to know what are the main motivators and determinants behind a tourist’s purchase decision.
The method used in this thesis’ research was a qualitative research method where the author conducted a semi-structured interview. During this research seven young Finnish people were interviewed about their experiences, and how those, and other factors affect on their decision making. All of the seven interviewees have somewhat different kinds of experiences from Barcelona.
The thesis is structured in a way that the reader first finds out about what poshtels are, continuing with a short introduction of Barcelona and an example of a poshtel located in that same city. These are important pieces of information to have in the thesis in order to the reader to truly understand what poshtels are, and what they could be as their best. After these introductions, the thesis continues to the customer behaviour part where the main motivators and determinants behind a tourist’s purchase decision are explained. The research questions were designed based on them. How the questions were designed has been explained in the method part of the thesis which comes after the customer behaviour part. To finish, the author will tell the results of the interviews, discuss the thesis process, and finally write down the conclusions.
Based on the interviews, most of these young Finnish people had not heard of the term poshtel before but after reading the given information and answering the interview, every one of them were ready to try them out as their next accommodation option in Barcelona. They all could pay a little extra for a better experience, but location seemed to be the most important factor.
Hostels don’t have to be cheap and crowded anymore, new arrivals with a unique twist are always welcome!
A poshtel is a combination of two words: posh and hostel. Otherwise known as an upscale or luxury hostel – a poshtel combines the style and comfort of a boutique hotel with the price and sensibilities of a hostel. They were one of the biggest travel trends in 2015, and they’re spreading over the world constantly. Besides learning what poshtels are, one also needs to know what are the main motivators and determinants behind a tourist’s purchase decision.
The method used in this thesis’ research was a qualitative research method where the author conducted a semi-structured interview. During this research seven young Finnish people were interviewed about their experiences, and how those, and other factors affect on their decision making. All of the seven interviewees have somewhat different kinds of experiences from Barcelona.
The thesis is structured in a way that the reader first finds out about what poshtels are, continuing with a short introduction of Barcelona and an example of a poshtel located in that same city. These are important pieces of information to have in the thesis in order to the reader to truly understand what poshtels are, and what they could be as their best. After these introductions, the thesis continues to the customer behaviour part where the main motivators and determinants behind a tourist’s purchase decision are explained. The research questions were designed based on them. How the questions were designed has been explained in the method part of the thesis which comes after the customer behaviour part. To finish, the author will tell the results of the interviews, discuss the thesis process, and finally write down the conclusions.
Based on the interviews, most of these young Finnish people had not heard of the term poshtel before but after reading the given information and answering the interview, every one of them were ready to try them out as their next accommodation option in Barcelona. They all could pay a little extra for a better experience, but location seemed to be the most important factor.
Hostels don’t have to be cheap and crowded anymore, new arrivals with a unique twist are always welcome!