MARKETING PLAN FOR HIEKKASÄRKÄT GOLF OY : A plan to get more people involved
Liias, Jani (2016)
Liias, Jani
Centria-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017052910765
https://urn.fi/URN:NBN:fi:amk-2017052910765
Tiivistelmä
The aim of this thesis was to provide Hiekkasärkät Golf Oy with a marketing plan, which could be used to attract more customers to give golf a try. The main focus of the thesis was aimed to marketing golf to children in order to get more junior golfers as members to the club and into the course. There was also a plan to market golf to teenagers and adults.
SWOT analysis was made to provide the reader an overall picture of the company, Hiek-kasärkät Golf Oy, where strengths, weaknesses, opportunities and threats are examined separately. The marketing plan itself consisted of recognizing the age-divided target groups, finding the preferences for each group and figuring out what would be the best way to reach certain people.
Golf as a sport was explained to the reader from general, physical and mental aspects. It will provide a secure understanding of the game without them having to do research of it them-selves. This area was taken into a careful consideration, in order to give the reader an under-standing of golf life without them ever being involved with the sport. The effect of Finland’s main stream media to golf’s reputation was examined with some insight about how golf is overlooked by the Finnish news.
The situation of golf in Kalajoki was explained and a deeper look into the junior golf is given to the readers. The history and the present of golf in the area were looked into, and what should be done to junior golf program in the future, are all examined separately.
SWOT analysis was made to provide the reader an overall picture of the company, Hiek-kasärkät Golf Oy, where strengths, weaknesses, opportunities and threats are examined separately. The marketing plan itself consisted of recognizing the age-divided target groups, finding the preferences for each group and figuring out what would be the best way to reach certain people.
Golf as a sport was explained to the reader from general, physical and mental aspects. It will provide a secure understanding of the game without them having to do research of it them-selves. This area was taken into a careful consideration, in order to give the reader an under-standing of golf life without them ever being involved with the sport. The effect of Finland’s main stream media to golf’s reputation was examined with some insight about how golf is overlooked by the Finnish news.
The situation of golf in Kalajoki was explained and a deeper look into the junior golf is given to the readers. The history and the present of golf in the area were looked into, and what should be done to junior golf program in the future, are all examined separately.