Personal branding : A practical guide for building a personal brand as a student using social media
Angyus, Stefan (2017)
Angyus, Stefan
Tampereen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017060111669
https://urn.fi/URN:NBN:fi:amk-2017060111669
Tiivistelmä
Today in the digital era, an increasing number of companies have extended their hiring process much beyond the traditional application process. They use the online environment for scouting new talents everywhere in the world. For this reason, having a professional online presence is not only a must, but also an advantage for increasing the chances of being successful in a job search endeavor. This is where the concept of personal branding comes into play. The purpose of this thesis was to investigate and build a professional personal brand guide for online environment.
In order to answer this question, the thesis was structured in two separate qualitative research methods. The goal of the first one was to present the theoretical framework regarding the necessity and importance of personal branding in today's job market, followed by general guidelines and practical tools that can be used for building the professional personal brand (the portfolio) and ways to promote it using different social media channels. The second research focused on presenting two study cases with the goal of showing how the personal brand were built in those particular cases.
Following the results of the two research analyses, the thesis then showed how the findings were applied in a practical implementation case by going through the entire personal brand building process. This includes setting the goal, creating the product (personal website), building the portfolio (selecting the projects), and selecting marketing methods using social media.
Finally, the thesis concluded with a practical step-by-step guide for building a personal brand in online environment, from showcasing the "products" as a portfolio, to social media promotion strategies.
In order to answer this question, the thesis was structured in two separate qualitative research methods. The goal of the first one was to present the theoretical framework regarding the necessity and importance of personal branding in today's job market, followed by general guidelines and practical tools that can be used for building the professional personal brand (the portfolio) and ways to promote it using different social media channels. The second research focused on presenting two study cases with the goal of showing how the personal brand were built in those particular cases.
Following the results of the two research analyses, the thesis then showed how the findings were applied in a practical implementation case by going through the entire personal brand building process. This includes setting the goal, creating the product (personal website), building the portfolio (selecting the projects), and selecting marketing methods using social media.
Finally, the thesis concluded with a practical step-by-step guide for building a personal brand in online environment, from showcasing the "products" as a portfolio, to social media promotion strategies.