A market study for a secure e-commerce plat-form in Indonesia
Feng, Xinyi (2017)
Feng, Xinyi
Laurea-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017061113217
https://urn.fi/URN:NBN:fi:amk-2017061113217
Tiivistelmä
As the fast development of electronic commerce in the past few years, the establishment of a secure e-commerce platform is necessary and significant to organizations. This market research aims to research the existing three competitors in Indonesian e-commerce market and find the requirements and preferences of the users in Indonesia through the real interview, documents and desk research, then give some practical recommendations on how to develop the secure e-commerce platform in Indonesian. The knowledge bases of this paper are E-commerce market theory and the analysis of Macro environment and Microenvironment, as well as the PEST Model and SWOT Model. The methods used are interviews and the review of the previous documents in electronic commerce with its data. Through the interviews and analysis, the result shows that the strength of secure third party payment platform from Koudai Company in Indonesian e-commerce market is its high security while its biggest weaknesses are that it is less well known developed by pocket companies. As a result, to further improve the secure e-commerce platform in Indonesia, this paper is going to give the recommendations to accelerate the construction of the financial system supporting electronic payment platform and the construction of logistics distribution system supporting electronic payment platform, and integrating credit information system to enhance integrity.