Trade between Kenya and Finland : Exporting processed tea from Kenya to Finland
Mungàtu, Charles (2010)
Mungàtu, Charles
Arcada - Nylands svenska yrkeshögskola
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201005149295
https://urn.fi/URN:NBN:fi:amk-201005149295
Tiivistelmä
The purpose of this thesis study is to establish an import business of processed Kenyan tea from Kenya to Finland. Although some Kenyan tea products have found their way into the Finnish market, the quantity has been low and hence insignificant in as far as creating consumer awareness and demand is concerned. This is despite the fact that Kenya is one of the world’s leading growers and exporters of quality tea products which are in high demand in various countries all over the world. As evidence to this, Kenyan tea is blended with tea brands from other countries such as Sri-Lanka so as to give them the desired flavor (taste).By establishing a line business dealing with Kenyan tea exclusively; this study therefore aims at creating a plan for increasing consumer awareness hence interest and demand in Kenyan tea products in Finland. The report will also show all the logistics involved in the trade and calculate the costs so as to show whether the venture is profitable or not. A conclusion and recommendation will then be done at the end on whether it’s advisable to undertake the business or whether the whole idea should be dropped. -