PENTUR – Plan Estratégico Nacional de Turismo : The role of Strategic Tourism Plan in Peru
Yli-Hakala, Essi (2010)
Yli-Hakala, Essi
HAAGA-HELIA ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010061712358
https://urn.fi/URN:NBN:fi:amk-2010061712358
Tiivistelmä
The whole tourism industry relies greatly on careful planning and different strategies that should be constantly measured and developed. The tourism sector of Peru has shown a steady growth during the past years. The historical and natural sites more or less form the basis for incoming tourism in Peru and it is essential to have a tourism plan that also ensures the protection of these sites as well as develops the tourism products and services in destinations.
The most recent attempt to support the tourism industry of Peru, the strategic plan called PENTUR (Plan Estratégico Nacional de Turismo) was launched by the Ministry of Foreign Trade and Tourism (MINCETUR) in 2004. The purpose of the plan is to include both the public and private sectors in tourism development in different areas of Peru.
By supporting the local communities financially and through education, tourism can become a sustainable industry, boosting the economic situation of the communities, as well as helping to preserve the natural, cultural and historical heritage.
At its launch PENTUR was harshly criticised by tourism industry professionals and it stills faces a lot of accusations of not delivering what it promises.
The theoretical framework concentrates a lot on strategic planning and sustainable tourism but also leans greatly on the information about Pentur, provided by MINCETUR.
The objective of this thesis was to find out how tourism service providers of Peru evaluate PENTUR and its achievements. The research was conducted by using a questionnaire which was sent to Peruvian travel agencies. Besides using the questionnaire, different internet sources that include opinions about Pentur, were also used.
As sustainable tourism development is also a key concept in this thesis, three different projects are presented to enlighten the connection between the industry and the local communities.
The most recent attempt to support the tourism industry of Peru, the strategic plan called PENTUR (Plan Estratégico Nacional de Turismo) was launched by the Ministry of Foreign Trade and Tourism (MINCETUR) in 2004. The purpose of the plan is to include both the public and private sectors in tourism development in different areas of Peru.
By supporting the local communities financially and through education, tourism can become a sustainable industry, boosting the economic situation of the communities, as well as helping to preserve the natural, cultural and historical heritage.
At its launch PENTUR was harshly criticised by tourism industry professionals and it stills faces a lot of accusations of not delivering what it promises.
The theoretical framework concentrates a lot on strategic planning and sustainable tourism but also leans greatly on the information about Pentur, provided by MINCETUR.
The objective of this thesis was to find out how tourism service providers of Peru evaluate PENTUR and its achievements. The research was conducted by using a questionnaire which was sent to Peruvian travel agencies. Besides using the questionnaire, different internet sources that include opinions about Pentur, were also used.
As sustainable tourism development is also a key concept in this thesis, three different projects are presented to enlighten the connection between the industry and the local communities.