CHALLENGES AFFECTING THE TOURISM INDUSTRY IN PAKISTAN
Khan, Munawar (2012)
Khan, Munawar
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012121719705
https://urn.fi/URN:NBN:fi:amk-2012121719705
Tiivistelmä
The purpose of this thesis was to conduct to find the challenges faced by tourism industry in Pakistan. Tourism plays vital role in economic growth of a country. The countries of world, where there is nothing for tourists or traders are lagging behind from other nations of the world. Pakistan is one of those countries which rich in historical places, natural beauty, and uniqueness in handmade items and also of green forests. Present study was conducted to find the challenges being faced by tourism industry with special focus on hotel industry.
To explore the topic literature was reviewed and on the basis of reviewed literature semi structured interview was developed to counter check and verify the point of view of the scholars. Case study of Faisalabad Serena Hotel from province Punjab was selected, and prepared an interview to find out the challenges affects the hotel and tourism industry.
An empirical part of the study consisted of the qualitative research, which will describe in detail by semi structured interview. The empirical part gives the description of the flow of the empirical work done and the result of the research. The interviews conducting from hotel manager of Faisalabad Serena Hotel will be used as a tool for collecting data.
In the conclusions chapter, the negative and positive finding of the research was explained analysis of Faisalabad Serena hotel. The selected hotel was personally visited by the re-searcher. The responses were labeled or categorized and is to find the solutions of the challenges such as security, terrorism, safety, facilities, services, infrastructures, politically and socially, which will allow the industry to get boom.
To explore the topic literature was reviewed and on the basis of reviewed literature semi structured interview was developed to counter check and verify the point of view of the scholars. Case study of Faisalabad Serena Hotel from province Punjab was selected, and prepared an interview to find out the challenges affects the hotel and tourism industry.
An empirical part of the study consisted of the qualitative research, which will describe in detail by semi structured interview. The empirical part gives the description of the flow of the empirical work done and the result of the research. The interviews conducting from hotel manager of Faisalabad Serena Hotel will be used as a tool for collecting data.
In the conclusions chapter, the negative and positive finding of the research was explained analysis of Faisalabad Serena hotel. The selected hotel was personally visited by the re-searcher. The responses were labeled or categorized and is to find the solutions of the challenges such as security, terrorism, safety, facilities, services, infrastructures, politically and socially, which will allow the industry to get boom.