Evaluating E-business in IT company : ATR Soft Oy
Franc, Eric (2014)
Franc, Eric
Turun ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014060311642
https://urn.fi/URN:NBN:fi:amk-2014060311642
Tiivistelmä
The internet is now at an age where company can’t ignore having their products and services advertised on this channel. Internet is becoming a new way to gain and attract customers. The objective of this study is to evaluate if implementation of E-business could be viable for an IT software company.
This study was commissioned by ATR Soft Oy and it begins with an overview of the company business model and product line. The theory section examines frameworks regarding E-business transformation inside a company. The theoretical frameworks are compared against current business model and strategy. An interview from a member of IT Company that has implemented E-business and a market research were conducted to answer the research questions. This study was conducted to create changes inside the company.
The findings are that the company business framework was in accordance with the basic requirements of e- business implementation and that the company should take advantage of E-business channel.
The paper contributes to a better understanding that IT Software Company can’t implement E-business without re-examine business models and strategies. Products that are created traditional business needs to be rethink and redesign in order to be to appealing for users on E-business portal. E-business is a great opportunity for an IT software company to develop to business channel and gain new range of customer. Based on the steering group results, it serves as a basis for further research in the field.
This study was commissioned by ATR Soft Oy and it begins with an overview of the company business model and product line. The theory section examines frameworks regarding E-business transformation inside a company. The theoretical frameworks are compared against current business model and strategy. An interview from a member of IT Company that has implemented E-business and a market research were conducted to answer the research questions. This study was conducted to create changes inside the company.
The findings are that the company business framework was in accordance with the basic requirements of e- business implementation and that the company should take advantage of E-business channel.
The paper contributes to a better understanding that IT Software Company can’t implement E-business without re-examine business models and strategies. Products that are created traditional business needs to be rethink and redesign in order to be to appealing for users on E-business portal. E-business is a great opportunity for an IT software company to develop to business channel and gain new range of customer. Based on the steering group results, it serves as a basis for further research in the field.