Use of Facebook to Boost Marketing
Nahiyan, S. M. Mahbub Al (2014)
Nahiyan, S. M. Mahbub Al
Arcada - Nylands svenska yrkeshögskola
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014100614475
https://urn.fi/URN:NBN:fi:amk-2014100614475
Tiivistelmä
The thesis has been conducted with the aim to discover the various Marketing opportunities available in Facebook with a research question: How to get the very best usage out of Facebook in terms of Marketing? An unstructured interview as well as a questionnaire based survey approach were undertaken for the empirical study. The survey was created using an
online survey tool and opinions from a total 100 participants were discussed. The research finally drew out a guideline comprising of various suggestions for a business to follow to
optimize their Facebook Page to attract present and potential customers and also use the Facebook Ads platform to reach a large audience base.
online survey tool and opinions from a total 100 participants were discussed. The research finally drew out a guideline comprising of various suggestions for a business to follow to
optimize their Facebook Page to attract present and potential customers and also use the Facebook Ads platform to reach a large audience base.