Social Media as a Marketing Tool for a Small Business
Honkaniemi, Noora (2015)
Honkaniemi, Noora
Tampereen ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201502041883
https://urn.fi/URN:NBN:fi:amk-201502041883
Tiivistelmä
This Bachelor’s thesis focuses on social media and utilising it as a marketing strategy for a photography entrepreneur in Tampere. Marketing theories and the concept of social media are defined in order to facilitate understanding the case in a more constructive manner. Social media platforms are introduced through literature and web materials. The purpose was to give a general guideline in marketing through various social media platforms. The objective was to gain knowledge of the more popular platforms and to investigate how social media marketing works in general. Expert interviews were conducted to obtain a better view on how marketing professional portray social media. The research problem was to find out how companies can take advantage of social media in their marketing strategies. The problem was solved in the thesis with the help of literature, interviews and a concept for a commissioned company.
The solution to the problem was identifying the key factors in how social media is used in Finland. The results were analysed and reflected in order to find out what kind of social media platforms should be used in the marketing campaign. The focus was on gaining new customers, but also on having a qualified interaction with them using different social media channels.
At the end of this thesis, a conclusion is brought forward looking at the marketing situation from different points of views. The need for making an actual plan for marketing purposes is important. Social media should not be handled in a carefree way, but to be taken more seriously like any other campaign. Customers value content that they can relate to and are interested in. On the basis of the thesis, it is possible to take key factors into account in planning a marketing campaign via different social media outlets. Alt-hough the future of social media is clear, it has nevertheless become a stable marketing choice for businesses.
The solution to the problem was identifying the key factors in how social media is used in Finland. The results were analysed and reflected in order to find out what kind of social media platforms should be used in the marketing campaign. The focus was on gaining new customers, but also on having a qualified interaction with them using different social media channels.
At the end of this thesis, a conclusion is brought forward looking at the marketing situation from different points of views. The need for making an actual plan for marketing purposes is important. Social media should not be handled in a carefree way, but to be taken more seriously like any other campaign. Customers value content that they can relate to and are interested in. On the basis of the thesis, it is possible to take key factors into account in planning a marketing campaign via different social media outlets. Alt-hough the future of social media is clear, it has nevertheless become a stable marketing choice for businesses.