Russian Movie Industry on the International Market: Opportunities and Challenges
Miasnikova, Valeriia (2015)
Miasnikova, Valeriia
Saimaan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201502051916
https://urn.fi/URN:NBN:fi:amk-201502051916
Tiivistelmä
The purpose of this thesis was to investigate the current situation of the Russian film industry and to make a research of its possibilities on the international market. The principles of movie marketing and activities of Russian movie organizations were described in detail.
The key objectives of the study were to discover the potential market for the Russian cinema and to select a suitable marketing channel. The thesis consists of two major parts: theoretical and empirical. For the theoretical part of the study, the information was collected from literature, articles and interviews with professionals. The empirical part was made using several tools for market analysis. The author chose SWOT analysis to examine the internal and external factors influencing Russian cinema. Furthermore, customer analysis was made and information was collected by personal interviews with representatives of general audience and by an online survey.
The final part of the thesis suggests the potential market for the successful performance on the international market. Moreover, key factors that might benefit the international expansion were described
The key objectives of the study were to discover the potential market for the Russian cinema and to select a suitable marketing channel. The thesis consists of two major parts: theoretical and empirical. For the theoretical part of the study, the information was collected from literature, articles and interviews with professionals. The empirical part was made using several tools for market analysis. The author chose SWOT analysis to examine the internal and external factors influencing Russian cinema. Furthermore, customer analysis was made and information was collected by personal interviews with representatives of general audience and by an online survey.
The final part of the thesis suggests the potential market for the successful performance on the international market. Moreover, key factors that might benefit the international expansion were described