New Tourism Product Development: New Year Event for Russian Tourists in Fin-land.
Labors, Edgars; Khakimullin, Ruslan (2015)
Labors, Edgars
Khakimullin, Ruslan
Kajaanin ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201503243497
https://urn.fi/URN:NBN:fi:amk-201503243497
Tiivistelmä
The development and creation of a product is an integral part that every company faces. When it comes to cus-tomers it is of utmost importance to gather all the information starting from buying behavior and traditions and ending up with the preferences about the product. Following the path, the aim of this thesis is creating the New Year product for Russian tourists in Finland.
The theoretical part of this work goes through the model of step-by-step development of the product, as well as the vital aspects of its each stage. Also the culture and traditions of Russian customers as well as their buying behavior are dealt with. The combination of these studies allowed the authors to create a simple but comprehen-sive theoretical framework and also to provide the readers with the information about developing a product for Russian consumers.
The methodology used in the research includes both qualitative and quantitative approaches in order to collect all the necessary data. Presented are the opinions of potential customers about the product features and key ele-ments of product marketing. In order to examine the characteristics of the product interviews, questionnaires, and concept analysis were used.
The outcome is the description of the product concerning New Year celebration. The developed product is as-sumed to attract a greater amount of customers who can also choose other products offered by the company, and consequently increase the turnover.
The theoretical part of this work goes through the model of step-by-step development of the product, as well as the vital aspects of its each stage. Also the culture and traditions of Russian customers as well as their buying behavior are dealt with. The combination of these studies allowed the authors to create a simple but comprehen-sive theoretical framework and also to provide the readers with the information about developing a product for Russian consumers.
The methodology used in the research includes both qualitative and quantitative approaches in order to collect all the necessary data. Presented are the opinions of potential customers about the product features and key ele-ments of product marketing. In order to examine the characteristics of the product interviews, questionnaires, and concept analysis were used.
The outcome is the description of the product concerning New Year celebration. The developed product is as-sumed to attract a greater amount of customers who can also choose other products offered by the company, and consequently increase the turnover.