Conveying corporate communication by the means of organizing an event- Case Antti Arola Ltd
Arola, Sara (2015)
Arola, Sara
Kajaanin ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505137804
https://urn.fi/URN:NBN:fi:amk-201505137804
Tiivistelmä
This thesis is built around the concept of conveying corporate communication and brand communication through organizing an event. Corporate communication is a way to lead the company´s stakeholders to create certain images of the company and to create relationships with the stakeholders. Part of the company´s corporate communication is brand communication. Brand communication is familiarizing products or services to the target group through marketing, creating images and influencing the stakeholders.
This thesis was assigned by a company called Antti Arola Ltd in Kajaani. The thesis goes through Antti Arola Ltd´s corporate communication and the brand communication of Marimekko, whose products are sold in Antti Arola Ltd. The objectives for this thesis was to organize an event in order to convey the corporate communication of Antti Arola Ltd and brand communication of Marimekko to the consumers and to increase the sales margins of Antti Arola Ltd.
The thesis was conducted as a development project. The project revealed that majority of the event participants had a positive image of Antti Arola Ltd and Marimekko even though the results were just an estimation of the employees of Antti Arola Ltd, since the company did not have any concrete feedback collection system. Also the event increased significantly the short and long term sales of Antti Arola Ltd through successful corporate and brand communication during the event.
This thesis was assigned by a company called Antti Arola Ltd in Kajaani. The thesis goes through Antti Arola Ltd´s corporate communication and the brand communication of Marimekko, whose products are sold in Antti Arola Ltd. The objectives for this thesis was to organize an event in order to convey the corporate communication of Antti Arola Ltd and brand communication of Marimekko to the consumers and to increase the sales margins of Antti Arola Ltd.
The thesis was conducted as a development project. The project revealed that majority of the event participants had a positive image of Antti Arola Ltd and Marimekko even though the results were just an estimation of the employees of Antti Arola Ltd, since the company did not have any concrete feedback collection system. Also the event increased significantly the short and long term sales of Antti Arola Ltd through successful corporate and brand communication during the event.