DIY Social Media Marketing : - a tutorial for Newcomers
Möller, Eileen (2015)
Möller, Eileen
Jyväskylän ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015062213666
https://urn.fi/URN:NBN:fi:amk-2015062213666
Tiivistelmä
Abstract
The thesis focused on different social media platforms, such as Facebook, Twitter, YouTube, Pinterest, Tumblr, Instagram as well as other newer platforms and on how to use them properly concerning music promotion/marketing by new artists. The author examined the aspect of how appropriate the different tools were and which of the platforms were useful and necessary in the field. Moreover, tips and a collection of mistakes were included as part of the thesis in order to help newcomers to achieve the best possible result with the tools.
The research part examined three bands, one of which came from Canada and the others from Finland and Germany respectively, by comparing them to each other with regard to their social media appearance as well as to their similarities and possible differences related to their countries. All bands had approximately the same fan-base on Facebook, which made them easy to compare.
The author focused additionally on how often posts were created by band members and how the audience responded to those in an interval of four weeks. Moreover, a survey was conducted over the course of two months in order to discover a newcomer’s perspective on social media usage.
The goal was to create a toolbox of different social media tools that can be used by newcomers and to provide instruction of how to use them. While answering the research question “Is it possible to use the DIY (do-it-yourself) method as a musician and gain followers through social media without the help of a label?” The author’s answer to the question was positive throughout the course of writing this paper, as well as based on the results of the conducted survey. It takes a great deal of passion and focus to succeed as a DIY artist in this fast-pace world. Nevertheless, it is possible as long as the artists stay true to themselves and keep the most important people (the fans) in mind.
The thesis focused on different social media platforms, such as Facebook, Twitter, YouTube, Pinterest, Tumblr, Instagram as well as other newer platforms and on how to use them properly concerning music promotion/marketing by new artists. The author examined the aspect of how appropriate the different tools were and which of the platforms were useful and necessary in the field. Moreover, tips and a collection of mistakes were included as part of the thesis in order to help newcomers to achieve the best possible result with the tools.
The research part examined three bands, one of which came from Canada and the others from Finland and Germany respectively, by comparing them to each other with regard to their social media appearance as well as to their similarities and possible differences related to their countries. All bands had approximately the same fan-base on Facebook, which made them easy to compare.
The author focused additionally on how often posts were created by band members and how the audience responded to those in an interval of four weeks. Moreover, a survey was conducted over the course of two months in order to discover a newcomer’s perspective on social media usage.
The goal was to create a toolbox of different social media tools that can be used by newcomers and to provide instruction of how to use them. While answering the research question “Is it possible to use the DIY (do-it-yourself) method as a musician and gain followers through social media without the help of a label?” The author’s answer to the question was positive throughout the course of writing this paper, as well as based on the results of the conducted survey. It takes a great deal of passion and focus to succeed as a DIY artist in this fast-pace world. Nevertheless, it is possible as long as the artists stay true to themselves and keep the most important people (the fans) in mind.