The processes of developing Kitty’s Diner concept – from the idea to the product
Beresford, Michael; Langi, Sanna Maarit (2012)
Beresford, Michael
Langi, Sanna Maarit
Haaga-Helia ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015111616512
https://urn.fi/URN:NBN:fi:amk-2015111616512
Tiivistelmä
The general purpose of this thesis project is to create a business plan based on a 1950’s Classic American Diner, which will be potentially located in Helsinki. The subject has been strongly researched for the duration of the time of studying from 2012 to 2015.
The business plan has been developed during the time spent at Haaga-Helia University of Applied Sciences and StartUp School. The authors started the project and have been collecting material for the thesis since January 2013. The thesis has been put together and written within one year since November of 2014. The main idea of the business plan was to create more than just a hypothesis but to fully understand the challenges of creating a business from idea to product. It was decided that the authors would write about the most fundamental topics that are of importance to them, which is the main body of the theory. All of the findings in the plan belong to the authors of this thesis and come from the authors own initiative. The plan will be used in the future to potentially start a business, although the plan may somewhat change as it often does.
The project has been piloted in the following ways. First the research on the topic was tested and then created into a business plan format, which has undergone many changes during its creation. The authors have used materials from professional business coaches, authors and journalists to inspire knowledge, as well as creative thinking from the entrepreneurs. After the business plan was polished, the authors continued to write the theory part, which has been researched from a bibliography of authors in the industry.
The outcome of this thesis is a complete business plan that can be used immediately for investments and places a strong foundation for a potential business to be built. The main aims and objectives have been reached, which were that this product thesis has enabled the authors to clarify their thinking in their business, increased their general knowledge from the field and trace back if they need to. The authors have researched and taken theory from various sources about in depth topics such as, the importance of team building, networking, creating the business idea, business plans and marketing.
The findings of the thesis are that the authors realize that they are now experts in analysing new start-ups. The authors have also fashioned a number of products from this thesis project, such as the actual business plan, logos, website, strategy mind map. The whole project has been immensely challenging however rewarding to see an almost finished result and to the authors the outcome was a success.
The business plan has been developed during the time spent at Haaga-Helia University of Applied Sciences and StartUp School. The authors started the project and have been collecting material for the thesis since January 2013. The thesis has been put together and written within one year since November of 2014. The main idea of the business plan was to create more than just a hypothesis but to fully understand the challenges of creating a business from idea to product. It was decided that the authors would write about the most fundamental topics that are of importance to them, which is the main body of the theory. All of the findings in the plan belong to the authors of this thesis and come from the authors own initiative. The plan will be used in the future to potentially start a business, although the plan may somewhat change as it often does.
The project has been piloted in the following ways. First the research on the topic was tested and then created into a business plan format, which has undergone many changes during its creation. The authors have used materials from professional business coaches, authors and journalists to inspire knowledge, as well as creative thinking from the entrepreneurs. After the business plan was polished, the authors continued to write the theory part, which has been researched from a bibliography of authors in the industry.
The outcome of this thesis is a complete business plan that can be used immediately for investments and places a strong foundation for a potential business to be built. The main aims and objectives have been reached, which were that this product thesis has enabled the authors to clarify their thinking in their business, increased their general knowledge from the field and trace back if they need to. The authors have researched and taken theory from various sources about in depth topics such as, the importance of team building, networking, creating the business idea, business plans and marketing.
The findings of the thesis are that the authors realize that they are now experts in analysing new start-ups. The authors have also fashioned a number of products from this thesis project, such as the actual business plan, logos, website, strategy mind map. The whole project has been immensely challenging however rewarding to see an almost finished result and to the authors the outcome was a success.