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The Importance of Takeout Food Packaging
(2022)
Food packaging is more than just an excellent package on a store aisle. It is an essential component of a successful new product introduction and acts as the point of contact between the restaurant and the consumer.
The ...
The Impact of Digital Marketing on Local Restaurants in Vaasa
(2023)
In the digital age, local restaurants are in need of finding new ways to reach their consumers not only through food but also through online marketing, in order to
stand out among the competitors, especially big chains ...
Kuluttajakäyttäytyminen vintage designer-laukkumarkkinoilla
(2023)
Tämä opinnäytetyö tutkii vintage designer-laukkujen kiehtovaa maailmaa ja tekijöitä, jotka vaikuttavat kuluttajien käyttäytymiseen näillä kyseisillä markkinoilla. Tutkimuksessa tutkitaan kuluttajien motiiveja, asenteita ...
Instagram Marketing for Fashion Brand Promotion
(2023)
The subject of this thesis is successful social media marketing on Instagram and creating a proposal marketing strategy on Instagram for a fashion brand. The goal is to improve the company's understanding of Instagram ...
Consumer Behavior Towards Video Game Purchase: Marketing strategies that lead companies to higher profits
(2022)
The focus of this thesis is to conduct research on the video game industry to gain insight into how the industry works. The study focuses on how companies generate revenues and maximize the business to its full potential ...
The Application of Digital Marketing for Business Development in a Restaurant Business
(2022)
The purpose of this paper is to conduct research on the application of digital marketing for business development in a restaurant in order to discover the digital marketing tools used by the restaurant and their impact on ...
A research on controversy marketing of Nike
(2023)
Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ...
Defining Marketing Strategy for Fazer to Vietnam: Introducing Karl Fazer Milk Chocolate 200g to Ho Chi Minh City
(2022)
The reasons for companies to expand internationally are to increase revenue and to expand growth possibilities. The demand for imported goods and services has increased in bigger cities like Ho Chi Minh City and Hanoi ...
Cultural Dimensions and CSR in Marketing
(2023)
This study analyses the connections between Corporate Social Responsibility (CSR), Hofstede’s Cultural Dimensions and Marketing, specifically in the Finnish and American Beauty industries.
The objective of this thesis ...
Evaluation of the most common social media marketing practices
(2023)
The idea for this thesis comes from personally experiencing working with social media marketing and noticing that it can be confusing, hard to understand and time-consuming when not getting the results one aiming for and ...