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The B2B Marketing Plan for Punnu Games
(2021)
The presented thesis examined the marketing environment of Punnu games – a small mobile game company based in Turku in the pursuit to fulfill the aim of the research – create a practical B2B marketing plan with the ...
How Sound Branding Influences Customer’s Perception – Case company: Blinkist, non-fiction book summary application
(2020)
Consumers are being bombarded with information from a multitude of channels, from social media, internet, smartphone applications to offline stores. Needless to say, people are filtering information deemed to be unnecessary. ...
The effects of green digital marketing towards finnish consumers’ environmental awareness and company’s sustainability
(2020)
In recent years, green consumption and its green digital marketing platform are becoming more and more trending in the whole world. Finland is a developed country where people try to build their eco-lifestyle, to the best ...
Use of Professional Videos in Marketing
(2021)
Nykypäivänä on helpompaa kuin koskaan ottaa videoita itse matkapuhelimellasi, mutta kysymys kuuluu, pitäisikö niitä käyttää yrityksesi markkinoinnissa?
Tätä aion selvittää. Analysoimalla erilaisia markkinoinnin teorioita ...
How The Pandemic Impacts Marketing Strategy
(2021)
The outbreak of the novelty coronavirus has led to a human and economic crisis in the world. This has led to profound changes in many aspects of humans. The changed consumer behavior is the result of the adaptation to ...
Philippines as a Potential International Market for Finnish SMEs
(2021)
In this thesis, Philippines as a potential international market was studied to develop a manual for Viexpo. The manual contained information that will support Finnish SMEs on their quest to find information about the ...
The potential for small enterprise to consider guerrilla marketing from brand equity perspective
(2020)
The innovation of society entails consumers’ demand. It is not only product quality but also brand image. In particular, it requires the organization to be active in their marketing updates in order to enhance the brand ...
The Impact of Influencer Marketing in Vietnamese Customers' Perceptions
(2020)
Because of the development of the digital era, influencer marketing is known as a phenomenon in business. Possessing different features, this new method is shifting the economy. Consumers today tend to review their options ...
Social Media Marketing and its Effects on TikTok Users
(2021)
The aim of this thesis was to discover whether social media marketers were indeed reaching their target audience successfully by generating sales through the social media app, TikTok. This topic was chosen because the ...
Corporate Social Responsibility Practice and Consumer Behavior in Sokos Hotel Chain
(2020)
Corporate social responsibility (CSR) helps a company be socially accountable to its stakeholders. Recently, CSR activities have become a growing concern, especially in the hospitality sector, and the hotel business is one ...