Keiretsu business structure in Virgin group : A literature review of advantages and disadvantages of Keiretsu.
Muthee, Daniel (2019)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201905098899
https://urn.fi/URN:NBN:fi:amk-201905098899
Tiivistelmä
The aim of this thesis is to show how 'Keiretsu' system, originating from ancient Japan, has been used as a business structure in Virgin Group. By defining Keiretsu and showing the history of Keiretsu, this thesis will elaborate and show the structure, operation and characteristics of Keiretsu.
This thesis will highlight and explain the advantages and disadvantages of Keiretsu as a business structure. It will demonstrate how Virgin Group has adapted Keiretsu business structure in its operations. This thesis will also elaborate how this business structure works and how it has helped the Virgin Group to achieve its huge success in the market.
Through research and gathering of data, this thesis will show the characteristics and functions that Virgin Group has that are borrowed from a Keiretsu.
This thesis will highlight and explain the advantages and disadvantages of Keiretsu as a business structure. It will demonstrate how Virgin Group has adapted Keiretsu business structure in its operations. This thesis will also elaborate how this business structure works and how it has helped the Virgin Group to achieve its huge success in the market.
Through research and gathering of data, this thesis will show the characteristics and functions that Virgin Group has that are borrowed from a Keiretsu.