Haku
Viitteet 31-38 / 38
How Does TikTok Marketing Affect The Buying Behaviour Of Young Adults In Finland and Sweden?
(2023)
This bachelor's thesis investigates the impact of TikTok on the purchasing behavior of young adults in Finland and Sweden, with a primary focus on marketing strategies. The study delves into TikTok's role in the digital ...
The Effects of Video Game Industry Controversies on Young Adults’ Purchase Intentions
(2023)
The aim of this research-based thesis is to investigate and draw conclusions upon the effects of views of video game industry controversies on consumers’, in this case young adults’ aged 18-30, purchase intentions. The ...
Triggering effects of mobile video marketing in nature tourism: Media richness perspective
(Elsevier, 2019)
The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on ...
Explore the impact of fragmented marketing on digital retail in airlines
(2024)
In the dynamic environment of digital retail, airlines are increasingly adopting fragmented marketing strategies to target consumers across multiple platforms and channels. This study explores the profound impact of ...
Optimizing Sales Strategies in the Boat Excursion Industry: A Case Company
(2024)
The purpose of this thesis was to find out how the sales strategies of the case company could be optimized to ensure customer acquisition and company profitability in the upcoming years. The objectives were to define the ...
The Role of Social Media Marketing in Building Customer Loyalty in Fast Casual and Fast-Food Restaurants in Helsinki
(2024)
This thesis examines the impact of social media marketing on fostering consumer loyalty in Helsinki's fast-casual and fast-food industries in light of the growing significance of digital marketing. The research focuses on ...
The influence of social media in Creating over-tourism in Athens
(2024)
This thesis aims to investigate the phenomenon of over-tourism, examining the city of Athens and conducting a qualitative study to determine the relationship of social media to the phenomenon of over-tourism.
Social ...
Psychological Effects of Consumerism on Society: High fashion clothing brands based as a factor.
(2024)
This bachelor’s thesis examines the psychological effects of consumerism in society with high-fashion clothing brands as a factor. The purpose of the study was to examine the impact of marketing on the values, attitudes, ...