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The Image of Tanzania as a safe destination
(2024)
This Bachelor´s thesis was prepared for the fulfilment of the educational standard of Haaga Helia the University of Applied Science. This study investigates the image of Tanzania as a safe tourist destination and its impact ...
Knowing the Customer – Airline Services for Professional Ice Hockey Teams in Finland
(2024)
The aim of the thesis was to conduct initial market research with the aspiration to understand Finnish ice hockey teams’ current road game travel habits and find out motives and opportunities for improvement, specifically ...
The Customer Relationship Management of Airlines
(2024)
The purpose of this study is to delve into the important issues in the field of airline customer relationship management (CRM) in order to propose effective management strategies and service optimization. The airline ...
Utilizing podcasts as an effective marketing tool for SMEs/entrepreneurs
(2024)
Podcasts are a well known form of content and entertainment at this point, but their use as a marketing tool is still largely undocumented, even though relatively popular. The main objective of this thesis is to highlight ...
Explore the impact of fragmented marketing on digital retail in airlines
(2024)
In the dynamic environment of digital retail, airlines are increasingly adopting fragmented marketing strategies to target consumers across multiple platforms and channels. This study explores the profound impact of ...
Social Media Marketing Plan for restaurant Ciao! Pizza & Burgers
(2024)
The competitive landscape of the restaurant industry, characterized by narrow profit margins, necessitates a well-defined marketing strategy and, consequently, plan. Particularly in the aftermath of the COVID-19 pandemic, ...
Building Branding with Unique Marketing Strategies for Startups Case study: MasterFest Finland Oy
(2024)
This thesis aims to explain the process of creating branding with unique marketing strategies for businesses. What is the core of building excellent branding is the main question. For this thesis a real marketing company, ...
Innovative Marketing Techniques in Luxury Real Estate
(2024)
This thesis explores the use of innovative marketing techniques in the luxury real estate sector to understand their impact on high-net-worth individuals’ choices and preferences. As part of the International Business ...
Marketing plan for Royals In Service Oy
(2024)
The purpose of this bachelor’s thesis was to describe the process of creating a tailored marketing plan for Royals In Service Oy, a staffing company, operating in corporate events. As the company is lacking a marketing ...
The Impact of One Unique Accommodation Unit on a Hospitality Business
(2024)
Accommodation businesses all over the world aim to attract and retain customers, but it becomes harder and harder due to the competitive nature of the hospitality industry. The fluctuating number of tourists and higher ...