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Creating a 2-part travel-themed podcast
(2021)
The aim of this product-based thesis is to discover how to create a 2-part travel-themed podcast series. The objectives are exploring theory related to podcasting, experience economy, storytelling and how podcasting affects ...
Building an Instagram Community to Boost Media Attention for a 3D Software Company. Case: Grib3D
(2019)
This Bachelor’s thesis is a project-based thesis. Through this project, the case company Grib3D, a 3D mobile modelling software company, is expected to gain a wider audience range through Instagram as a social media ...
Internationalization plan for a Finnish design start-up Case: Studio Maiju Uski
(2020)
The objective of the study is to suggest an internationalization plan for a Finnish design start-up company Studio Maiju Uski. The study’s intention is also to find out what kind of marketing and communication channels ...
Digital Marketing Plan for Case Company Techie Solutions
(2021)
The aim of this thesis was to create a digital marketing plan for the case companies Techie Solutions. The project objective was to design a digital marketing plan which support their current and future digital marketing ...
Which social media platforms influence consumer behaviour the most?
(2020)
This thesis examines the impact that different social media platforms have on consumer
behaviour. For many business their social media channels are crucial in their marketing
campaigns, but some companies still fail to ...
Digital marketing in retail firm: Case Xiroi shop
(2020)
Digitisation embraces various areas in which business models are affected. From new forms of communication to collaborative processes as innovative structures.
Entrepreneur company or business to be considered digital, ...
Gamification and modern digital tools as the main methods of coffee truck business concept
(2023)
There is an array of existing coffee shops and cafes that operate both worldwide and locally. Different cafes have own unique concepts, offers and products. The topic of the report will be the new coffee shop concept that ...
Investigation and Analysis of Nike Product Marketing Strategy
(2023)
With the increasing demand for mass sports consumption, the development of the sports goods
industry will enter a new era. However, the competition between international sports brands and
domestic local brands is also ...
Unveiling the Challenges of Converting Online Popularity into Sales in Small Fashion Brands
(2023)
This bachelor’s thesis for the Degree Programme in International Business with a major in Customer Relationship management and Communication was conducted to examine the challenges that small fashion businesses face in ...
Influencer marketing on social media: Impact on brand perception and consumer behaviour in fashion industry
(2023)
This research was conducted to gather information regarding the impact social media influencers have on consumer behaviour and the perception of brands involved in influencer marketing within the fashion industry. The study ...