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How to promote a B2B professional nail products brand in Finland
(2021)
Eleon is a beauty studio founded in 2017 in Tampere, specializing in nail services. In 2019, the studio became the exclusive representative of the Akzentz brand in Finland. Akzentz Professional develops and manufactures ...
Instagram Marketing Plan for Bobachik Restaurant
(2021)
The commissioner of this thesis, Bobachik, is a small Vietnamese restaurant that just opened at the beginning of February 2021. It faces the problem of not being better known to customers due to the impact of the COVID-19 ...
TikTok marketing for restaurant business
(2022)
Not only have people's lives changed dramatically as a result of the coronavirus pandemic, but many industries, particularly the tourism and catering industries, have suffered significant setbacks. However, compared to ...
The Use of Chat GPT in the Marketing of Events – A practical handbook
(2023)
This product-based thesis explores the possibilities and potential of utilizing ChatGPT, an Artificial Intelligence tool, for the purpose of marketing an event in social media platforms, with an emphasis on LinkedIn and ...
Social media content plan for Puroa Goods Oy
(2023)
Due to the rise of digitalization and the use of mobile phones, social media has become increasingly intertwined with our daily lives. Consequently, businesses of all kinds should embrace social media marketing and utilize ...
Digital Marketing: Privacy Concerns of Consumers
(2022)
This thesis is a research-oriented report and aims to identify privacy concerns of in online marketing as its main research objective. Furthermore, it analyzes consumer views towards personalized advertisments and consumers’ ...
Gendered Marketing Strategy in Personal Care
(2021)
Gendered marketing is a strategy directed towards a specific target group of consumers defined by their gender. It’s a way of segregating a variety of individuals to a single category of people based on being male or female. ...
Social Media Marketing: Guidelines During a Global Crisis
(2020)
Our world experienced unprecedented times in 2020 when the global COVID-19 pandemic started spreading from China. It took only a few months for it to reach Europe and other parts of the world, the pandemic forced societies ...
The impact Covid-19 had on the marketing industry: Case study- Communications agency X
(2021)
This thesis explores how the Coronavirus, which was discovered in late 2019 spread across the world causing a global pandemic. The pandemic had huge ramifications across the globe for both businesses and consumers, and ...
Export Consulting Internship Diary
(2024)
During an 8-week reporting period of an internship spanning over 5 months, a Bachelor in Business Administration student undertook an internship at an export consultancy firm in Barcelona, Spain. The primary focus was to ...