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Shava Sofy -Personal branding on Instagram
(2020)
This thesis examines the personal branding of Instagram influencer Shava Sofy. The over-all focus and objective of this thesis revolved around the re-established personal brand, and how the follower base would perceive the ...
Creating Visual Identity and Brand Guidelines to achieve Consistency in Brand Experience – Case Kokonat
(2020)
Many marketers acknowledge the importance of building and managing a brand. However, the process of creating a visual brand identity tends to be overlooked. In many cases, the visual identity is solely associated with the ...
Social Media Marketing Development Plan for Goodio
(2021)
The aim of this thesis was to create a social media development plan for the commissioning company Goodio and find out how they can acquire more customers and increase brand awareness with successful social media marketing ...
The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)
This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ...
Social Media Marketing Campaign Plan for the Case Company: Global Trade and Exhibition Oy
(2021)
This is a product-based bachelor’s thesis to develop a social media marketing campaign plan for the case company to attarct clients and establish a brand image in the Russian-speaking countries. Social media is a powerful ...
Finnish Values in the Global Branding of Marimekko, Kyrö Distillery and Goodio
(2021)
This thesis examines how Finnish values can be perceived in the branding strategies of the case companies Marimekko, Kyrö Distillery and Goodio, which are all active internationally, and how they can use their "finnishness” ...
Digital Marketing Plan for Vaatepuu Oy.
(2021)
This is a project-based thesis for a Finnish-based clothing rental company, Vaatepuu Oy. The project objective was to improve their current online presence and present different ways to optimise their current digital ...
The brand personality of selected universities of technology in South Africa: A content analysis of their strategic plans
(2021)
In the emerging digital age, universities seek to differentiate their brands through social media, websites and strategic plans, which reflect those activities that cannot necessarily be digitised. How a company presents ...
Instagram Marketing Plan for Bobachik Restaurant
(2021)
The commissioner of this thesis, Bobachik, is a small Vietnamese restaurant that just opened at the beginning of February 2021. It faces the problem of not being better known to customers due to the impact of the COVID-19 ...
Multi-Sensory brand experience in an airport restaurant
(2019)
This thesis explores phenomenon of multi-sensory brand experience, later on applying the findings to a restaurant Nordic Kitchen, located in Helsinki-Vantaa airport. Nordic Kitchen belongs to a large food-service company ...