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How Students’ Information Sensitivity, Privacy Trade-Offs, and Stages of Customer Journey Affect Consent to Utilize Personal Data
(Informing Science Institute, 2023)
This study aimed to increase our understanding of how the stages of the customer purchase journey, privacy trade-offs, and information sensitivity of different business service sectors affect consumers’ privacy concerns.
The ...
Expert Work Automation in Healthcare: the Case of a Retrieval-Based Medical Chatbot
(Haaga-Helia ammattikorkeakoulu, 2022)
This paper presents how medical expert work may be partially automated and made more interesting as input for routine conversation is handled by a software bot. However, the responsibility for treating the patient in the ...
Creating effective visuals for destination marketing videos: Scenery vs people
(SAGE Publications, 2022)
By drawing from imagery and consumer choice theories, we examine how visuals of faces and social groups can foster behavioural intention and emotional effects in the case of nature tourism video marketing. We implemented ...
Adopting AI-enhanced chat for personalising student services in higher education
(Haaga-Helia ammattikorkeakoulu, 2021)
In this study, we examine how to adopt AI-based conversational chat in higher education and discuss our experiences and findings in integrating external datasets with machine learning-based chat conversations. The adoption ...
Forecasted Self: AI-Based Careerbot-Service Helping Students with Job Market Dynamics
(MDPI, 2023)
In this article, we introduce an AI-enhanced study planning solution named Careerbot, which is a service designed to help students with their “forecasted self”. We define a new term “forecasted self” to mean a future-oriented ...
Factors Affecting the Adoption of AI by Organizations - From the Perspective of Knowledge Workers
(Springer, 2023)
The role of artificial intelligence (AI) solutions is growing in all types of organizations. AI is embraced in the hope of increased productivity, quality and satisfaction at work. Therefore, it is essential to study the ...