Haku
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Creating effective visuals for destination marketing videos: Scenery vs people
(SAGE Publications, 2022)
By drawing from imagery and consumer choice theories, we examine how visuals of faces and social groups can foster behavioural intention and emotional effects in the case of nature tourism video marketing. We implemented ...
Human’s Intuitive Mental Models as a Source of Realistic Artificial Intelligence and Engineering
(Frontiers Research Foundation, 2022)
Despite the success of artificial intelligence (AI), we are still far away from AI that model the world as humans do. This study focuses for explaining human behavior from intuitive mental models’ perspectives. We describe ...
The Decision Science of Voting: Behavioral Evidence of Factors in Candidate Valuation
(Cognitive science society, 2019)
Despite decision science have increased our understanding of human decision-making in different contexts, voters’ decision has been studied less from this point of view. Therefore, we investigated, how electorate- and ...
Predictive modeling for trustworthiness and other subjective text properties in online nutrition and health communication
(Public Library of Science, 2020)
While the internet has democratized and accelerated content creation and sharing, it has also made people more vulnerable to manipulation and misinformation. Also, the received information can be distorted by psychological ...
Computational meaningfulness as the source of beneficial cognitive biases
(Frontiers Research Foundation, 2023)
The human brain has evolved to solve the problems it encounters in multiple environments. In solving these challenges, it forms mental simulations about multidimensional information about the world. These processes produce ...