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Creating effective visuals for destination marketing videos: Scenery vs people
(SAGE Publications, 2022)
By drawing from imagery and consumer choice theories, we examine how visuals of faces and social groups can foster behavioural intention and emotional effects in the case of nature tourism video marketing. We implemented ...
Doubts and Risks in the Buying and Purchasing Processes of Business Buyers
(Springer, Cham, 2017)
This paper aims to reveal the nature of doubts and risks that may cause business buyers to resist making a purchasing decision or proceeding in the business-to-business (B2B) buying process. Much sales literature has focused ...
Rapid Prototyping of a Mobile SaaS Application
(Rinton Press, 2016)
Rapidly developing a customizable mobile application and the related software as a service (SaaS) is challenging and rarely studied. Traditionally, SaaS solutions are mainly accessed using personal computers, but the mobile ...
An interactive and augmented learning concept for orientation week in higher education
(Springer, 2018)
This paper details the concept development process for an interactive and augmented reality based application that compensates for attending Orientation Week at a higher education institution. The application will help ...
Characteristics of Successful Sales Interaction in B2B Sales Meetings
(World Academy of Science, Engineering and Technology, 2015)
The value of co-creation has gained much attention in sales research, but less is known about how salespeople and customers interact in the authentic business to business (B2B) sales meetings. The study presented in this ...
Digital Service Design for Service-Oriented Business Models
(Laurea ammattikorkeakoulu, 2015)
Today, digital solutions are integral and strategic parts of most service-oriented organizations. Similarly, the ICT (information and communication technologies) sectors are also moving towards service-oriented business ...
Managing Emotional Requirements in a Context-Aware Mobile Application for Tourists
(Kassel University Press, 2018)
The objective of this study was to unveil the importance of emotions and feelings in developing mobile-based tourism applications. We gathered and analyzed emotional requirements to develop a mobile context-aware application ...
Mapping the Future Curriculum: Adopting Artificial Intelligence and Analytics in Forecasting Competence Needs
(Academic Conference Publishing International, 2019)
One of the biggest challenges in the design of a work-related curriculum is to make sure that the curriculum is up-to-date and uses the same vocabulary as the work setting. This may sound easy, but if almost any curriculum ...
Adopting AI-enhanced chat for personalising student services in higher education
(Haaga-Helia ammattikorkeakoulu, 2021)
In this study, we examine how to adopt AI-based conversational chat in higher education and discuss our experiences and findings in integrating external datasets with machine learning-based chat conversations. The adoption ...
Social Media and Social Bonding in Students' Decision-Making Regarding Their Study Path
(IGI Global, 2021)
Students are often unsure of how to select the right study path at a higher educational institution. They either lack knowledge of a proposed study path or they do not manage to learn more before making their selection. ...